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The Government Communication Office (GCO) is organising a comprehensive course on 'Digital Advertising Strategies' for representatives from government and semi-government entities this week. The program aims to strengthen national competencies and enhance institutional communication teams' ability to effectively leverage digital tools and platforms for promotional campaigns in alignment with Qatar's national priorities.Running from Aug. 31 - Sept. 4, the course is being delivered in partnership with major international platforms, including Meta, LinkedIn, TikTok, Google, YouTube, X, Snapchat and Amazon.The course brings together 72 communication and media directors and officials from 44 government and semi-government entities across the country to develop strategic planning in digital advertising while building expertise in utilising global digital platforms"The Government Communication Office remains committed to developing our national workforce's skills and equipping them with the latest digital communication tools and knowledge," said HE GCO Director Sheikh Jassim bin Mansour bin Jabor Al-Thani. "This strengthens their ability to design and execute effective promotional campaigns that keep pace with the rapidly evolving global media landscape while supporting Qatar's comprehensive development, in line with our Third National Development Strategy."HE Sheikh Jassim emphasised the value of strategic partnerships with leading global institutions and digital platforms, noting: " Through such collaborations, we deliver targeted training programs that meet specific government sector requirements, bring world-class expertise to our local talent, ensuring they remain at the forefront of digital communication and advertising innovation."The five-day curriculum covers essential digital marketing foundations and best practices for the government sector, with a focus on developing content strategies. Participants will learn to strategically deploy these platforms in government campaigns to maximise reach, impact and communication effectiveness.The program includes practical workshops featuring case studies of successful Qatari government campaigns, allowing participants to analyse outcomes and identify proven strategies. Attendees will develop end-to-end digital campaigns that reflect national priorities, from initial planning and development through to performance measurement.This training course is part of a comprehensive professional development series organised by the GCO to enhance Qatar's institutional communication capabilities. The initiative focuses on building national expertise in media and digital advertising, positioning government communication as a strategic driver in achieving the Third National Development Strategy.

The prime minister of Yemen's Houthi government and several other ministers were killed in an Israeli strike on the capital Sanaa, the head of the Houthi Supreme Political Council said Saturday, in the first such attack to kill senior officials.A number of others were wounded in Thursday's strike, Mahdi al-Mashat added, without providing details.Israel said on Friday that the airstrike had targeted the Iran-aligned group's chief of staff, defence minister and other senior officials and that it was verifying the outcome.Mashat's statement did not make clear whether the Houthi defence minister was among the casualties.Ahmad Ghaleb al-Rahwi became prime minister around a year ago but the de facto leader of the government was his deputy, Mohamed Moftah, who was assigned Saturday to carry out the prime minister's duties.Rahwi was seen largely as a figurehead who was not part of the inner circle of the Houthi leadership.During the last year, Israel carried out a series of assassinations targeting senior leaders and commanders of Hamas and its Lebanese ally Hezbollah, significantly weakening both groups.The Houthi-run news agency Saba ran a statement from Defence Minister Mohamed al-Atifi shortly after the prime minister's death was confirmed and quoted him as saying the group was ready to confront Israel.The statement did not mention Thursday's airstrike and it was unclear if it was made before or after the attack.Atifi runs the Houthis' Missiles Brigade Group and is considered their leading missiles expert.Sources confirmed to Reuters that the energy, foreign and information ministers were among those killed.On Thursday, Israeli security sources had said the targets had been various locations where a large number of senior Houthi officials had gathered to watch a televised speech recorded by leader Abdul Malik al-Houthi.The Israeli military described the attack as a "complex operation" made possible by intelligence-gathering and air superiority."Our stance remains as it is and will remain until the aggression ends and the siege is lifted, no matter how great the challenges," Mashat said in a televised speech, adding that the group "shall take revenge."