When a crisis erupts — a war, a pandemic, a disaster — the truth is often the first casualty. Before facts can be verified, social media floods with unverified claims, staged footage, and deliberately engineered falsehoods designed not to inform, but to provoke. And the faster you feel compelled to share something, the more likely you are being manipulated.False information spreads very aggressively during an urgent and emotionally charged situation such as a conflict, pandemic or a war, an internationally acclaimed Qatar Foundation (QF) expert in media analytics has noted.“In crises, we crave for more information to make sense of what’s going on but we are also inundated with information and it becomes hard to process,” Dr Marc Owen Jones, associate professor at Northwestern University in Qatar, part of QF, told Gulf Times in an exclusive interview.“When a crisis hits, information floods in faster than anyone can process it. Social media is filled with images, claims, and stories, many of them unverified, some of them deliberately false, or propaganda."News alerts compete with viral posts, eyewitness videos with staged footage, and by the time a correction is issued, the original false claim has already reached millions,” Dr Jones said.He noted that the term "fake news" is too blunt a term for what happens: “There are meaningful differences between types of false content and recognising them helps you respond appropriately.”The professor underlined that while misinformation is false content shared without the intent to deceive or cause harm, disinformation is deliberately constructed and strategically deployed.“Organised groups, sometimes state-backed, sometimes politically motivated, create false narratives, manufacture fake accounts, and flood platforms with content designed to shift opinion, manufacture outrage, or simply make the truth harder to find. In wartime, this is especially true. Disinformation can be designed to create panic, chaos and fear,” he explained.Dr Jones said one of the clearest warning signs of coordinated disinformation is the accounts spreading it: “Automated 'bot' accounts and networks of fake profiles are routinely used to amplify false narratives. If a social media account is anonymous, and you don’t know who runs it - don’t share it.”He described that accounts with vague personal details and no profile photo, affiliation, and online footprint should raise suspicion. These are also accounts that post at a volume no human could sustain — dozens of times per hour, at all hours of the night. It could also be accounts that were dormant for months or years and suddenly became highly active around a specific news event.“More recently, AI-generated images have entered the mix, with fabricated visuals presented as documentation of events that never occurred. If something looks almost too perfectly dramatic, that's worth noting,” he underlined.According to Dr Jones, people should not share such details and if shared, do it with a message that it can’t be confirmed as real and suggest practical tools such as reverse image search or a dedicated tool like TinEye to verify false content.“The simplest and most powerful act is to slow down before posting or sharing any news. The most viral content during a crisis is almost always designed to provoke an immediate emotional reaction — outrage, fear, grief, contempt. That reaction is frequently the point. The faster you feel compelled to share something, the more important it is to stop and ask why,” he emphasised.He highlighted that emotional content travels further and faster than calm, factual reporting as false stories about atrocities or conspiracies are engineered to bypass critical thinking.Dr Jones also said social media algorithms are not designed to surface accurate information but to surface engaging information. He said, “Those are very different things. Actively seeking out reporting rather than passively consuming what your feed delivers gives you meaningfully better odds of finding reliable content.”He affirmed that no single source is sufficient during a fast-moving crisis and people should compare what is seen across multiple outlets, international wire services, established broadcasters, and relevant human rights organisations. He stressed: “If you are living in Qatar, follow relevant government accounts that may provide up-to-date verified information about what’s going on.”“In an era when disinformation is often professionally produced and strategically deployed, a little healthy skepticism isn't cynicism. Slow down, read around, and beware of your own biases. It's an important part of citizenship,” concluded Dr Jones.
Saturday, May 23, 2026
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Daily Newspaper published by GPPC Doha, Qatar.
