Reem Mohammed al-Mansoori, who serves as Assistant Undersecretary for Digital Community Development at the Ministry of Communications and Information Technology, affirmed that the digital economy represents the future of growth, and that the State of Qatar is working to diversify its economy and enhance the contribution of the ICT sector to GDP, in line with Qatar National Vision 2030.Speaking during a session on designing the experiences economy at the MWC25 Conference in Doha, al-Mansoori said that the national digital transformation strategy for the next five years has set a clear target of having the ICT sector contribute 4 percent to GDP growth. She noted that the national digital agenda has laid the foundation for achieving an experience economy and creating a new generation of services based on data and artificial intelligence.She highlighted that Qatar has given high priority to AI technologies, launching a national strategy to build an infrastructure for sovereign AI, in addition to developing smart services across key sectors. She pointed to the completion of digital transformation roadmaps in infrastructure, tourism, healthcare, transportation, and logistics.Al-Mansoori added that the State of Qatar has successfully developed a highly advanced national digital platform based on cloud infrastructure, after attracting global cloud providers such as Google and Microsoft to establish data centres capable of supporting various sectors and enabling them to deliver digital solutions more quickly and efficiently.Regarding the sports sector, the Assistant Undersecretary explained that it was among the priority sectors for digital transformation in recent years. The ministry worked with partners to develop an integrated digital ecosystem that contributed to the success of the fan experience during the FIFA World Cup Qatar 2022, through visitor-tracking systems, smart guidance applications, and fan engagement platforms.She said that the digital legacy of the World Cup has been capitalised on and developed within the tourism strategy, which aims to attract 6mn visitors annually and achieve QR34bn in tourism spending by 2030.She noted that the State of Qatar is redesigning its tourism-service ecosystem to deliver a comprehensive and innovative experience for visitors and residents, within the framework of the experience economy.On the development of digital skills, she underlined that the biggest global challenge lies in attracting talent. She noted that the Digital Agenda 2030 aims to create 26,000 new jobs in the digital economy, which requires collaboration with the education ecosystem, talent reskilling, and the launch of new programmes to attract specialists, including the recently announced digital-talent visa.In concluding her remarks al-Mansoori stressed that economic prosperity is the true measure of digital transformation success. She emphasised that every technological project or investment in the country must contribute to improving quality of life, supporting economic growth, and achieving Qatar’s long-term vision.