Qatar’s fashion industry will be defined by intentional growth, sustainability, and narrative-driven design over the next decade, according to a Doha-based Indian designer. Manjulakshmi Bharathan noted that designers, policymakers, and consumers each play a vital role in shaping this future. She emphasised that designers must lead with vision and integrity, while policymakers must build enabling frameworks. Consumers, meanwhile, must engage with intention, she also pointed out. In an exclusive interview with Gulf Times, Bharathan underscored that, through collaboration, Qatar can build an authentic, resilient, and globally respected fashion industry. Bharathan believes this trajectory is already visible in the way Qatar is positioning itself. “Qatar’s approach to becoming a fashion hub is distinct because it is rooted in cultural depth rather than commercial scale,” she noted. She said, “Unlike Dubai, which has positioned itself as a global retail and luxury marketplace, or Riyadh, which is rapidly building a mass fashion ecosystem driven by scale and youth demographics, Qatar is taking a more curated, intellectual, and design-led path.” Bharathan further explained that fashion in Qatar is closely intertwined with art, heritage, craftsmanship, and storytelling. “Platforms such as M7, museums, cultural foundations, and patronage systems play a significant role in shaping a fashion narrative that is meaningful and globally relevant,” Bharathan noted. She continued, “Qatar also offers designers the space to experiment and develop slowly and intentionally, with an emphasis on quality, sustainability, and long-term value over fast commercial turnover.” For young Qatari designers, Bharathan believes there is an opportunity and a challenge: “They are entering the industry at a pivotal moment marked by institutional support, growing global visibility, and increasing appreciation for homegrown narratives.” While she describes the local market as “relatively small,” Bharathan expressed optimism that designers will be able to navigate the challenges that come with “scaling, production access, pricing, and understanding global market dynamics.” She also stressed that mentorship is critical. “Structured mentorship helps emerging designers grow with intention, building continuity and long-term creative excellence,” Bharathan said. On sustainability, Bharathan observed that Qatar’s values align naturally with a slower, more thoughtful approach to fashion. “The market is increasingly receptive to sustainable fashion, though it remains in an early stage of evolution,” she said, adding that “designers play a vital role in shaping consumer awareness by communicating material choices, ethical production, and the value of slower fashion.” Retail trends are also shifting, she also pointed out, noting that international luxury brands “continue to dominate Qatar’s fashion scene, but there is a growing curiosity and pride in local and regional designers.” Bharathan explained, “Consumers are beginning to value narrative, authenticity, and cultural resonance alongside global luxury.” She emphasised that global connectivity is essential, further pointing out that “participation in international fashion platforms challenges designers to refine their voice and positions Qatari fashion within a broader creative context.” Bharathan said, “Balancing international exposure with a strong local identity requires clarity of vision. Authenticity and cultural confidence are what make Qatari fashion compelling on the world stage.” She also believes that investment and infrastructure will determine the industry’s resilience, citing the need for “structured mentorship programmes, local production facilities, expanded education and skills training, and platforms for market access.” Bharathan said, “Collaborative cultural institutions also play a vital role in elevating fashion as cultural expression.” Pointing to Qatar’s cultural identity as a unique strength, Bharathan said, “Heritage and modest fashion traditions are best leveraged as a design philosophy rather than a category.” She explained, “Elegance, proportion, craftsmanship, and intention define a contemporary aesthetic that resonates globally. By reinterpreting heritage through a modern lens and positioning modesty as thoughtful luxury, Qatar can establish a refined, confident fashion narrative that is globally relevant.”