Qatar Tourism (QT) and online travel service providers Group have signed a memorandum of understanding (MoU) to promote Qatar across the globe as an ideal choice for family-friendly tourism. The one-year agreement will see Qatar extensively promoted through a series of marketing campaigns, across Group’s world-leading brands and associated assets, which include (China), (global), (India), and (global).

HE Akbar al-Baker and James Liang at the MoU signing

In a press statement, Qatar Tourism Chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker said: “We believe that this new partnership with Group will further promote Qatar as the Middle East’s ultimate destination choice for families, through their expansive network of globally recognised travel brands. From Qatar’s thrilling theme parks to adventures in the soaring desert dunescapes, and cultural districts with the ultimate shopping and dining experiences, a trip to Qatar offers something for the whole family.”
Commenting on the new partnership, Group chairman and co-founder James Liang said: “I’m excited to strengthen co-operation through this new strategic partnership and bring awareness to a charming destination where tradition meets modernity. This month, the football World Cup will arrive, offering tourists a family-friendly atmosphere to explore and understand this unique destination. To sustain awareness and momentum for Qatar, Group will utilise its strong brands and compelling content marketing capabilities to deliver a strong competitive advantage to the destination.”
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