* Promoart, Toys4Joy and Concepto to sell models, puzzles and mobile phone covers

The Supreme Committee for Delivery & Legacy (SC) has signed licensing deals with three Qatar-based companies to produce merchandise.
Promoart, which was established in 2011, will produce models of the eight stadiums that will host FIFA World Cup matches.
Toys4Joy will create stadium puzzles, while Concepto will produce mobile phone covers featuring pictures of the stadiums.

The companies will sell the products in the Corniche Activation during the tournament and onboard the cruise ship liners hosting thousands of fans.
SC Community Engagement & Commercial executive director Khalid al-Naama said: “We are proud to be working with Promoart, Toys4Joy and Concepto to produce collectors’ items related to Qatar’s incredible stadiums.”
“We are sure local people and football fans from around the world will love these products,” he said.
Promoart chief executive Rashed al-Tamimi said: “We are honoured to be producing these wonderful gifts and playing a small part in Qatar and the SC’s legacy. We look forward to bringing these products to life.”
Concepto founder Nasser al-Emadi said: “We are delighted to be collaborating with the SC and look forward to selling our products to people in Qatar.”
“It is an honour to collaborate with the SC to produce educational toys that will help children develop key skills,” Toys4Joy chief executive Dr Haytham Daker said. “We are sure families will enjoy putting together these puzzles of Qatar’s eight spectacular stadiums.”
The SC has said that it encourages local businesses to submit proposals for licensing deals to produce commercial merchandise.
Interested parties should e-mail [email protected]
Related Story