Marking the World Alzheimer's Day, Msheireb Properties lit up in purple Al-Barahat at Msheireb Downtown Doha on September 21 in an expression of support to those affected and raise awareness among the conditions.
An awareness video titled “Who Are You?” to support Alzheimer’s patients was also broadcast, under the slogan “When They Forget, We Help Them Remember”. Such activations are a major part of Msheireb properties CSR programme.