Qatar's culture, past, present and future are elements that have merged in the new national emblem, creating an image that combines culture and deeply rooted traditions with an eye towards the future, the Government Communications Office (GCO) has said.
HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani on Thursday inaugurated the updated emblem of Qatar, which aims to create a unified visual identity for all State authorities.
On this occasion, the GCO issued an infographic explaining the four elements of the emblem - Jalboot, Palm Tree, Swords and Sea.
* Jalboot: The Jalboot is a symbol of Qatari pride. The name Fath Al Khair was given to this dhow for bringing abundance. It was the first time in the history of Qatar that a traditional wooden dhow had a motor. The trian gular sail is a representation of how Qatar's flag flutters freely in the sea, inspiring pride and honour.
* Palm Tree: The palm tree, symbolising boun­tifulness and generosity, was inspired by a tree on His Highness the late Grandfather Amir Sheikh Khalifa bin Hamad al-Thani's farm in Al Ashra.
* Swords: The people of Qatar have a long tradition of taking great pride in their swords. The sword was used to protect land and honour, and when combined with the knowl­edge of its owner, it served as a symbol of strength and bravery. The sword in the national emblem used the Founder's sword as a basis for its redesign.
* Sea: Qatar's history is tied to the sea. Some of the country's oldest customs are sailing, fishing and diving for pearls. The waves have been drawn with the
nine-pointed, serrated edges of Qatar's flag, which also depicts the strength of the sea.
Speaking on the new emblem, GCO director HE Sheikh Jassim bin Mansour bin Jabor al-Thani affirmed that clarity in the message and visual identity are key to effective communication.
"One of our primary objectives is to organise communication operations for various government agencies, but this cannot be accomplished without a truly effective communication system," he said. "Clarity in the message that reaches the public and consistency in the visual identity are two of the most essential aspects and manifestations of effective communication."
Dr Mohamed Nuaimi a-Hajri, official spokesperson of the GCO, added: "The new Lusail font is distinguished by its historical significance, as it is derived from the original manuscri pts written by the founder of Qatar, Sheikh Jassim bin Mohammed bin Thani, may God rest his soul. In parallel, the English font was inspired by Arabic calligraphy and hand movements."

National emblem portal
A new national emblem portal has been designed to equip all ministries and government agencies with the relevant assets to manage all their brand-related resources, the Government Communications Office has said.
For more information, visit the website at https://gba.gco.gov.qa/