VCUarts, DFI, NU-Q introduce joint programme in film and design
September 05 2022 09:56 PM
The programme will provide students with advanced production and design training in film to create i
The programme will provide students with advanced production and design training in film to create impactful visual narratives.

A new minor programme in film and design has been jointly designed by Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar), Northwestern University in Qatar (NU-Q) and Doha Film Institute (DFI) to provide students with advanced production and design training in film to create impactful visual narratives.
NU-Q professor Rana Kazkaz and VCUarts Qatar professor Johan Granberg spearheaded the committee that developed the programme, which also includes Ben Robinson, education development producer at DFI. In addition to supervising student completion of six courses in film and design, the committee will work with students to develop senior capstone projects consisting of a visual portfolio and presentation.
NU-Q dean and CEO Marwan M Kraidy said the cross-institution collaboration addresses the increasing global demand for trained professionals in the film and design industries. “The new minor draws from our expertise in media and visual storytelling with VCUarts Qatar's creative design expertise and DFI’s capacity for professional mentorships. Together, we will provide students with an education that prepares them for a profession that will require both creativity and knowledge of traditional and emerging technologies.”
As part of the new minor, students from both universities will take a joint course in film and design and five electives of their choice from the list of courses that includes acting, animation, costume design, directing, sound design, and several others. They will also have the chance to apply their learnings in internships or production workshops as they complete their practical experience requirements
Fatma Hassan Alremaihi, chief executive officer of DFI, noted: “At the heart of building a vibrant ecosystem of film and creative professionals is providing high-quality educational opportunities locally. Over the years through our diverse programmes, we have not only contributed to building an empowered generation of professionals but also nurtured a strong homegrown industry. The new programme will strengthen the portfolio of ‘Made in Qatar’ projects with skilled professionals, trained in and from our nation, adding value to the advancement of the film and creative industries.”
"Good design is immersive and has the potential to invoke all our senses. Here film and design meet, as the privileged view of the camera can give us immersive experiences from the future, outer space, the depths of oceans, other cultures, historic events, and places and so on,” said Granberg. “In a time when a substantial quantity of informational and sensory input comes through moving images, it is logical to explore design from a film perspective and film from a design perspective."
“There is the storytelling and filmmaking aspect of what it means to create narratives but also the design and visual elements that support the overall story,” noted Kazkaz. “Whether it is working for an NGO, a ministry, an arts organization, or a corporation, the workplace is increasingly looking for professionals who are trained in both aspects to tell their narratives."

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