Fifty One East has won three well-earned awards - the Excellent Sales Performance FY22, Excellent Project FY22 and Excellent Sales Performance Portable FY22 awards - at the 2022 Bose Professional Annual Connect Event for Middle East Distributors.
The event took place recently in Dubai, recognising distributors’ performances and achievements.
Following a big win in the previous edition of the event, this year’s recognition "reaffirms Fifty One East’s position as a local and regional leader and the partner of choice for top electronics brands. The awards also further catalyse the expansion plans of Fifty One East in the Qatari market", a press statement notes.
Fifty One East and Bose have a longstanding relationship of more than 25 years, which is built on mutual trust and common values, reflecting their commitment to offering the best products and services to the Qatari clientele.
The sixth Bose Professional Annual Connect Event for the Middle East served as a platform for all stakeholders to meet and network face-to-face, especially following the Covid-19 pandemic. At the event, Bose representatives presented the updated FY23 strategy and acknowledged the distributors’ efforts in 2022.
The awards recognised four winners across various categories with eight Bose Professional Excellence awards presented in total.
In addition to attendees from Fifty One East from Qatar, Bose distributors from the neighbouring region - including Saudi Arabia, Kuwait, the UAE, Bahrain, Oman, Jordan and Lebanon - also joined the event.