The Global Public Diplomacy Network, headed by Katara - the Cultural Village, Wednesday launched a promotional campaign for Qatari public diplomacy targeting Latin America, starting with Cuba and scheduled to continue until July 29.
In addition, a host of diplomats, artists, athletes and professional media specialists are participating in this campaign to further recount the Qatari renaissance with its multifaceted and various aspects through new methodology that essentially targets a wide spectrum of audiences in Latin American states, the official Qatar News Agency (QNA) reports.
The campaign is led by Darwish Ahmed al-Shaibani, secretary-general of Global Public Diplomacy Network. It involves the participation of Jamal al-Badr, ambassador of Qatar to Cuba; and Oscar Leon Gonzalez, ambassador of Cuba to Qatar; in addition to the former ambassador of Cuba to Qatar, Emilio Caballero Rodriguez, representative of the network in Havana, Juan Antonio Fernandez; and the director of CIPI, Dr Jose Ramon Cabanas, and a broad range of professionals in the fields of diplomacy and media, as well as sports and arts personalities in Cuba.
In addition, major Cuban media outlets, newspapers, radio stations and television channels are participating in the initiative that will broadcast programmes pertaining to the comprehensive development witnessed by Qatar and its accomplishments in multiple fields, and the historic and distinguished bilateral ties linking Doha and Havana. In addition, specialised films will be broadcast demonstrating the initiatives launched by the Global Public Diplomacy Network, including its major role in strengthening ties between the member states, establishing bridges of communication between peoples and communities in the world, as well as its role in harnessing Qatar's status as an attractive tourism, cultural and sports destination.
The campaign primarily focuses on the efforts made by Qatar in providing events and activities that honour heritage and the civilised legacy in the country. The promotional campaign will also cover the intensive preparations being made by Qatar for the FIFA World Cup Qatar 2022.
In his remarks, al-Shaibani asserted that public international diplomacy in Qatar has unequivocally enhanced its high profile and proved its effective presence in the world through achieving a myriad of civilised and premium accomplishments in multiple fields, including economy, media, sports, culture and education, which have essentially been the most important accomplishments during the march of Qatari development and renaissance.
He indicated that growing success in the public diplomatic arena is primarily based on the major legacy of the Qatari diplomacy in several regional and international files that have been accomplished at the regional and international levels in the mediation between the parties, entities and countries concerned through the necessary convergence of views.
The official elucidated that the promotional campaign intends to enhance the values of culture, history and heritage more positively in the media programmes of Latin America to further allow those peoples to get familiarised with the cultures.
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