Qatar Charity (QC) has signed a co-operation agreement with Al Meera Company, to be featured among the companies that have received the 'Humanitarian Partner' label in the gold category, in order to contribute to supporting humanitarian work and community service.
The agreement was signed by Ahmed Yousef Fakhro, assistant CEO of Resources Development and Media Sector at Qatar Charity; and Saeed al-Nabit, executive director of Administration and Human Resources at Al Meera.
Under this agreement, Al Meera Consumer Goods Company will enjoy the media and advertising benefits and services provided by the Humanitarian Partner Programme. It involves the promotion of Qatar Charity’s products through its various outlets, and special marketing of the 'Humanitarian Partner' brand at all branches as well.
Al Meera is committed to promoting Qatar Charity’s seasonal initiatives such as Ramadan, sacrifices and the back-to-school season, in addition to its marketing services, with the 'Humanitarian Partner' sign on the main products.
Fakhro said, “The signing of this agreement comes as a continuation of our close co-operation with Al Meera, which extends for many years through its various initiatives, in addition to its continuous support for Qatar Charity’s initiatives, as well as its permanent support through the presence of collection points
available at all Al Meera branches. We look forward to strengthening this co-operation in the future and expanding its scope in various fields of humanitarian work.”
In a statement, Al Meera said: "We are pleased to sign this agreement and humanitarian partnership with Qatar Charity, hoping to devote our efforts as partners in
supporting charitable work in the service of the local community and humanitarian issues. The signing of this agreement stems from our firm belief in the
importance of social responsibility entrusted to us, and the company is working to harness its resources to sponsor and support community events and local initiatives to contribute to enhancing their positive impact on individuals, the environment and society.”
The 'Humanitarian Partner' label is granted by QC to commercial institutions and companies under different conditions and levels, in return for their support to projects and campaigns implemented by Qatar Charity for the benefit of target groups to enhance its responsibility towards society.