PwC Middle East launched its latest innovation hub, the ‘Emtech lab’ at PwC Qatar offices in Tornado Tower alongside an upcoming futuristic data immersion room. This launch is to further strengthen PwC’s digital investment in Qatar and expand the firm's service delivery across many industries including: healthcare, transportation and cybersecurity.
The Emtech team employs disruptive technologies including proof of concepts, rapid prototypes and Minimum Viable Products (MVPs).
Bassam Hajhamad, Qatar Country senior partner, PwC Middle East, said, “In a fast changing region, Qatar is embracing technology to accelerate digital transformation and economic growth. Our latest investment in the “Emtech Lab'' continues to significantly grow PwC’s digital capabilities and contribute to accelerating Qatar’s digital agenda in alignment with Qatar National Vision 2030.”
Stephen Anderson, Middle East Strategy and Markets Leader, added, “The launch of the Emtech labs here in Qatar is another key investment in delivering on our commitments to the region under our strategy ‘The New Equation’ to build trust and deliver sustained outcomes.”
 
 
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