Alfardan Premier Motors unveils new Range Rover Sport
May 17 2022 10:18 PM
Alfardan Group chairman Hussain Ibrahim Alfardan with Alfardan Group vice chairman and Alfardan Jewe
Alfardan Group chairman Hussain Ibrahim Alfardan with Alfardan Group vice chairman and Alfardan Jewellery president Ali Hussein Alfardan led the unveiling of the new Range Rover Sport (supplied picture).

Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar, has announced the introduction of the new Range Rover Sport, the third-generation model, at its showroom.
The new Range Rover Sport redefines sporting luxury, effortlessly combining assertive and instinctive on-road performance with trademark Range Rover refinement, progressive design sophistication and connected convenience.


New Range Rover Sport is the most dynamically capable version of Land Rover’s luxury performance SUV ever, and the most competent away from paved roads. PICTURES Shaji Kayamkulam

A suite of powerful and efficient powertrains include six-cylinder extended range Electric Hybrids, a potent new V8 and mild hybrid six-cylinder petrol and diesel Ingenium engines. Pure-electric propulsion will be introduced in 2024, as Land Rover continues its electrification journey.
The new Range Rover Sport is available in S, SE, HSE and Autobiography specifications, with a First Edition available throughout the first year of production featuring a specially curated specification.


Dramatic proportions accentuate the Range Rover Sport’s distinctive character


Alfardan Group chairman Hussain Ibrahim Alfardan with Alfardan Group vice chairman and Alfardan Jewellery president Ali Hussein Alfardan at the launch of the new Range Rover Sport.

Samer Bou Dargham, general manager for Alfardan Premier Motors, said: “The assertive evolution of the Range Rover Sport offers customers an uncompromising, modern, and dynamic vehicle that redefines sporting luxury by offering the very best in performance, technology, innovation, and design.”
Bruce Robertson, managing director of Jaguar Land Rover Mena, said: "The new Range Rover Sport is the embodiment of a modernist and sophisticated sporting SUV. It heralds a new chapter for the Range Rover Sport series, while boosting the Range Rover’s credentials in the important luxury-SUV segment. This launch also represents a fundamental role in supporting our mission, as Jaguar Land Rover, as we embark on a wide-reaching electrification programme. And so, the new Range Rover Sport delivers an Electric Hybrid with optimised efficiency and extended range all-electric driving.


All New Range Rover Sport models are fitted with an eight-speed ZF automatic transmission and Intelligent All-Wheel Drive.

“Presenting a reductive and modernist design, a muscular stance and exclusive details on the exterior, combined with sophisticated luxury, and the latest innovative technologies on the interior; the new Sport re-writes what is meant by SUV sporting luxury.”
Dramatic proportions accentuate the Range Rover Sport’s distinctive character, with short overhangs, an assertive front-end and steeply raked glazing at the front and back. These trademark elements provide a strong and imposing road presence that communicate power and performance.


The sophisticated exterior is unmistakably Range Rover Sport with taut surfacing, a dynamic stance and instantly recognisable profile

The sculpted exterior is detailed with exquisite finishes such as a stealth-like front grille and Digital LED lighting units, which create a distinctive Daytime Running Light (DRL) signature. The eye-catching designs, the slimmest ever fitted to a Land Rover, sit above a sculpted, double-aperture lower bumper that incorporates a horizontal bisecting body-colour element that creates greater visual width, enhanced by black detailing.
Perfectly honed design elements are echoed at the rear, incorporating a sculpted tailgate with a full-width feature bearing the Range Rover script. Uninterrupted LED light graphics introduce surface LED technology to a production vehicle for the first time, providing a crisp and contemporary look at night that is vivid and consistent when viewed from any angle. A characteristic shoulder line runs the length of the vehicle, accentuated by new lower fender details and the longest spoiler ever fitted to a Range Rover.
Prof Gerry McGovern OBE, chief creative officer, Range Rover, said: “Our latest range Rover Sport embraces fully our modernist approach of vehicle design whilst amplifying its unquestionable sporting and confident character.”
The new Range Rover Sport’s reductive design extends to its all-new interior, which features the trademark Range Rover command driving position, the latest technologies and the finest materials. The cockpit-like cabin provides excellent visibility, a high, sloping centre console and intuitive technologies.
Innovative and sustainable material choices include tactile and lightweight Ultrafabrics premium textiles finished in attractive new Duo Tone colourways, while a unique textile option that extends to the dashboard and door detailing is also available. Alternatives include luxurious grained, Windsor or soft Semi-Aniline leather options.
The new Range Rover Sport introduces more advanced chassis technologies than ever before. The inherent stiffness and strength of the flexible mixed-metal architecture (MLA-Flex) – which provides up to 35% higher torsional stiffness than the previous Range Rover Sport – lays the foundations for this technology. It harmoniously works with a suite of systems governed by the Integrated Chassis Control system – all specially tuned for the new Range Rover Sport.
Nick Collins, executive director, Vehicle Programmes, Jaguar Land Rover, said: “Land Rover’s pioneering flexible MLA architecture and the latest chassis systems come together to deliver the highest levels of dynamism we’ve ever seen on Range Rover Sport. Integrated Chassis Control governs the comprehensive suite of innovations, co-ordinating everything from the latest switchable-volume air suspension system to our Dynamic Response Pro electronic active roll control. The result is the most engaging and thrilling Range Rover Sport ever.”
New Dynamic Response Pro works hand-in-hand with the latest generation Dynamic Air Suspension, which introduces switchable-volume air springs for the first time.
Dynamic Response Pro provides ultimate roll control via a 48-volt electronic active roll control system, capable of applying up to 1,400Nm of torque across each axle, for new levels of body control and cornering composure.
Dynamic Air Suspension is fitted to every new Range Rover Sport and the intelligent system enhances the bandwidth of the suspension. This works by varying the pressure within the chambers (higher pressure provides stiffer damping) to deliver traditional Range Rover comfort with the dynamic handling expected from the Range Rover Sport. To optimise responses, the vehicle monitors the road ahead using eHorizon navigation data to pre-emptively prime for upcoming bends.
Adaptive Dynamics 2 technology continuously control the Active Twin Valve Dampers to reduce unwanted body movements. It monitors external factors up to 500 times per second to deliver the perfect responses and, in harmony with the other chassis technologies, delivers the most precise and composed driving dynamics of any Range Rover Sport.
The new Range Rover Sport’s cornering agility is taken to a new level with All-Wheel Steering, Torque Vectoring by Braking and the Electronic Active Differential. The All-Wheel Steering provides rear-wheel steering of up to 7.3 degrees out of phase with the front wheels to achieve enhanced agility and manoeuvrability at low speeds, while turning in-phase for superior stability at high speeds.
The very best of the new Range Rover Sport’s chassis systems combine in the Stormer Handling Pack, which includes Dynamic Response Pro, All-Wheel Steering, the Electronic Active Differential with Torque Vectoring by Braking and Configurable Programs. The latter provides the opportunity to personalise the driving modes, tailoring the driving experience both on and off road. All elements of this pack are standard on P510e Electric Hybrid and P530 powertrains.
All new Range Rover Sport models are fitted with an eight-speed ZF automatic transmission and Intelligent All-Wheel Drive, which intuitively anticipates where traction is required, efficiently engaging to provide the most effective progress in all conditions, while optimising efficiency.
Enhancing the off-road performance is Land Rover’s latest Terrain Response 2 system, which intelligently applies the most appropriate settings for the terrain.
Providing the perfect foundation for an engaging and supportive journey are 22-way adjustable, heated and ventilated electric memory front seats with massage function and winged headrests. The flagship seats provide the ultimate support for longer journeys and involving drives on winding roads, while rear passengers benefit from ergonomically optimised seat geometry, with a 31mm increase in legroom and 20mm greater knee clearance, for greater comfort and support.
Next-generation Cabin Air Purification Pro is available to create and maintain the perfect driving environment. It combines PM2.5 filtration and nanoe X technology to significantly reduce odours, bacteria and allergens, including the Sars-CoV-2 virus. A second nanoe X device is fitted to the second row to provide consistent air quality throughout the cabin.
An advanced CO2 Management function allows owners to purify the cabin before a journey, or while they are driving – ensuring increased alertness for every drive, and enhanced wellbeing for all occupants.
Powerful Meridian audio options are available, and the Meridian Signature Sound System is the most advanced and powerful audio system ever fitted to a Range Rover Sport. It presents an enveloping sound experience using 29 speakers, a new subwoofer and up to 1,430W of amplifier power – including four headrest speakers that enable those travelling in the four main seats of the vehicle to experience personal sound zones.
Next generation Active Noise Cancellation plays its part here, reducing the effect of road and tyre noise entering the cabin for ultimate cabin refinement. In normal driving, microphones and accelerometers inside each wheel arch constantly monitor the sounds passing into the vehicle, while digital processors calculate the level of noise-cancelling sound required to filter this from the cabin – much like a pair of high-end headphones.
The new Range Rover features Deployable Door Handles with Proximity Sensing, Soft Door Close and Approach Unlock, for effortless entry to the vehicle while preserving the clean lines of the exterior. Automated Walkaway Lock ensures security is guaranteed.
Land Rover’s powerful Electrical Vehicle Architecture (EVA 2.0) supports an ecosystem of seamless connected technologies, including Software Over The Air (SOTA). The clever technology provides remote updates for 63 electronic modules, ensuring New Range Rover Sport remains at the cutting edge of innovation, modern technology and services throughout its life.
Alex Heslop, director of Electrical Engineering, Jaguar Land Rover, said: “The award-winning Pivi Pro infotainment features a high resolution floating 13.1-inch curved touchscreen positioned at the centre of the modernist dashboard. Controlling everything from navigation to media and vehicle settings, it learns the user’s habits and intelligently personalises the onboard experience, becoming a truly intuitive personal assistant.
Pivi Pro features an easy-to-use interface with a home screen that can be personalised to include most frequently used functions, while the majority of features are accessed within just two taps of the main screen.
Haptic feedback enhances the system by providing positive feedback to the operator’s inputs, reducing the need for the driver to take their eyes off the road to confirm their selection. The Pivi Pro screen is complemented by a 13.7-inch Interactive Driver Display, with high-definition graphics that echo the main Pivi system, and a reconfigurable layout so drivers can see the information that’s most important to them.
Wireless Apple CarPlay and Wireless Android Auto are both fitted as standard3, meaning smartphones can be tucked out of the way on the dedicated 15W Wireless Device Charger, beneath the Pivi screen, without the need for trailing wires.
A comprehensive line-up of electrified powertrains deliver customary Range Rover Sport performance. The range includes two extended range Electric Hybrids, six-cylinder Ingenium petrols and diesels using mild-hybrid technology, and an all-new V8 Twin Turbo. In 2024, the new Range Rover Sport line-up will evolve with the addition of a fully electric model.
The new P510e Electric Hybrid is engineered for a high-performance drive, impressive efficiency and more than 100km of zero emissions EV range. It seamlessly blends Land Rover’s 3.0-litre six-cylinder Ingenium petrol engine with a powerful 105kW electric motor and 38.2kWh battery, producing a total system output of 510PS.
It is capable of 0-100km/h in just 5.4 seconds, an electric driving range of up to 113km (70 miles) and an expected real-world range of 88m (54 miles) – enough for most owners to complete up to 75% of journeys on electric power5 – and CO2 emissions of just 18g/km.
For longer journeys, the plug-in hybrid powertrain provides combined 740km (460 miles) of petrol and electric range.
A P440e Electric Hybrid is also available, producing a total of 440PS from its powertrain and the same all-electric driving range and low CO2 emissions. It too provides effortless acceleration and refinement, completing 0-100km/h in just 5.8 seconds (0-60mph in 5.5 seconds).
Alternatively, the new flagship V8 Twin Turbo produces 530PS for the most exhilarating Range Rover Sport character, accelerating from 0-100km/h in just 4.5 seconds (0-60mph in 4.3 seconds) with Dynamic Launch engaged and bringing an added level of visceral excitement to the line-up.
The comprehensive choice of powertrains includes powerful P360 and P400 mild-hybrid straight six Ingenium petrols, and six-cylinder D250, D300 and D350 mild-hybrid diesel engines.
The new Range Rover Sport is the most dynamically capable version of Land Rover’s luxury performance SUV ever, and the most competent away from paved roads. Intelligent All-Wheel Drive (iAWD) integrates with the latest all-terrain innovations and technologies to ensure its breadth of dynamic capability.
Rory O’Murchu, Vehicle Line director, Jaguar Land Rover, said: “The new Range Rover Sport’s advanced chassis dynamics feed into its immense capability away from the tarmac, utilising its hardware and software to full effect. It is the first vehicle to feature our new Adaptive Off-Road Cruise Control, which has been engineered to help drivers focus on steering the vehicle by providing consistent and comfortable progress across rough terrain.”
Adaptive Off-Road Cruise Control is an evolution of All-Terrain Progress Control and allows the driver to set the desired speed and comfort level, from a choice of four settings, over rough surfaces. It is the first Land Rover to feature this capability, bringing enhanced off-road performance to the line-up by allowing the driver to focus solely on steering the vehicle across challenging terrain.
Terrain Response 2 automatically detects the surface and terrain to adapt the chassis to best deal with the situation, prompting and informing the driver via the Pivi Pro touchscreen. It works in harmony with the comprehensive chassis systems to make the most effective progress off-road.
New Range Rover Sport will be exclusively produced at the Solihull Manufacturing Facility in the UK alongside new Range Rover, on a state-of-the-art production line housed in the same building used to produce early Series Land Rovers.
The historic location is the spiritual home of Land Rover and its reimagining as a new, ultra-modern centre for Range Rover and Range Rover Sport production epitomises the way the company protects and celebrates its unique heritage.
The new Range Rover Sport is available to order now at Alfardan Premier Motors showrooms in Qatar.



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