Three experiences not to be missed at DJWE
May 11 2022 11:27 PM
DJULA is showcasing its latest designs.
DJULA is showcasing its latest designs.

Doha

The region’s only business-to-customer show of its kind is back to Doha Exhibition and Convention Centre (DECC) this week. Here are three special experiences visitors shouldn’t miss:

* AlMajed Jewellery’s limited-edition official licensed products for FIFA World Cup 2022 Qatar

As the country gears up for hosting the region’s first ever World Cup tournament, visitors to DJWE and football fans can catch first sight of AlMajed Jewellery’s official licensed products created to celebrate the mega sports event in Qatar.



The range of limited-edition items include jewellery, pens, as well as other luxury products studded with precious stones, all designed to depict the heritage and culture of Qatar.
In September 2021, AlMajed Jewellery signed a licensing agreement with FIFA, the international governing body of football to be the official licensed luxury jewellery and accessories for the FIFA World Cup Qarar 2022.

* Inspirational talks at the DJWE lounge
Throughout the duration of the exhibition, the DJWE lounge will be home to open sessions relating to everything from the creative process of jewellery formation to consumer savviness when it comes to buying diamonds and precious stones.


Nada al-Sulaiti

Visitors will hear from an array of founders and designers, including homegrown Qatari designer Nada al-Sulaiti of Hairaat, and 7th generation heir of the L’ETRANGE brand, Sébastien L’étrange.

* DJULA’s on-site piercing services
Parisian jeweller DJULA, which is famed for its delicate designs and unconventional ear piercings, is at DJWE this year showcasing its latest designs. And to give the complete DJULA experience to their customers, one of DJULA’s professional piercers has flown in to Qatar from France and will be on hand throughout the entire exhibition to offer customers a complimentary on-site piercing service. DJULA’s creations have been spotted on A-list celebrities including Michelle Obama, Lady Gaga and Jennifer Lawrence.



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