The Maison Chopard at the Doha Jewellery and Watches Exhibition
May 10 2022 08:52 PM
Chopard's delicate Haute Joaillerie, jewellery and distinctive timepieces on display at Alfardan pav
Chopard's delicate Haute Joaillerie, jewellery and distinctive timepieces on display at Alfardan pavillion.

Doha

Chopard is exhibiting an array of delicate Haute Joaillerie, jewellery and distinctive timepieces at the Doha Jewellery and Watches Exhibition, the six-day luxury exhibition being held at the Doha Exhibition and Convention Centre.
Chopard’s exquisite jewellery and unique timepieces: Visitors are able to discover a unique selection of Haute Joaillerie creations from the Red Carpet and Precious Lace collections. The iconic Happy Diamonds collection is also on display, with watches and jewellery from the Happy Sport, Happy Hearts and Happy Spirit lines. A variety of timepieces from L’Heure du Diamant with exceptional dials along with some unique Imperiale will be exhibited. The gents’ collections showcased include some exceptional L.U.C, Mille Miglia and Alpine Eagle.


Chopard at the 18th edition of DJWE

Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with ethics and emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own Joie de Vivre.



In line with its vision, Chopard acts through the prism of three central elements: Craftsmanship, ensured by the work of passionate Artisans; abundant and generous Creativity, that enables each and every individual to find the precious objects most attuned to their own nature; and finally, Ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that contemporary luxury must necessarily be ethical and responsible. It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury, leading in 2018 to an announcement of the Maison to commit to use 100% ethical raw gold in producing all its watches and jewellery.



Today, the family Maison employs more than 2,000 people worldwide. It is independent and highly vertically integrated, controlling the entire process from design to distribution. Over 50 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training and transmission. Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection, a line of exceptional timepieces crafted for contemporary gentlemen. The Maison is highly recognized for Haute Joaillerie creations such as its Red Carpet Collection, Green Carpet Collection and the exceptional Garden of Kalahari Collection. Chopard has also built its reputation on iconic collections of watch and jewellery like Happy Diamonds, Happy Sport and Mille Miglia.



Nurtured by the emotions of the Scheufele family members who have led, and continue to lead Chopard, the Maison has been a faithful partner to the Cannes Film Festival since 1998 as well as the 1000 Miglia car race in Italy since 1988.



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