The brand name Noudar derives from the ancient Arabic word for gold.
Noor Ali Hussain Alfardan, founder and designer of Noudar Jewels, combines influences from the timeless treasures of Arabian civilisation with a modernist take on luxury jewellery.
This collection takes inspiration from the noble heritage of Arabic and Islamic culture.
Omani patterns, reminiscent of mosaics and Henna designs, are aesthetically present throughout this daring, yet romantic jewellery for the modern woman.
The designer’s fascination with watches and horological mechanisms has strongly influenced Noudar’s jewellery, emphasising the importance of craftsmanship to improve comfort, movement and flexibility in her creations.
Noor has been designing jewellery since she was a child.
In 2012, she launched Noudar, and she feels that out of all the new fine jewellery brands that have emerged, the ones that are owned by women are doing the best.
Now, she was named as the Arabian Watches and Jewellery Magazine’s list of 20 most influential women of the industry.
Noudar is the only in-house brand by Alfardan Jewellery and showcases how Noor has inherited the spirit of elegance and modernity of the family, while keeping a deeply rooted to the beauty of the culture of her ancestors.
Now, the designs have been worn across the globe by the likes of Taylor Swift, Jennifer Lopez and Kendall Jenner.
Noudar jewels will be on exclusive display at the 18th Doha Jewellery & Watches Exhibition to be held at the Doha Exhibiton and Convention Centre from May 9 to 14.
BOX Noor Ali Hussain Alfardan is the daughter of Ali Alfardan, president of Alfardan Jewellery.
Noor had a fascination for the jewellery industry since she was six; her love and passion developed for jewellery after her father used to take her to exhibitions and let her sit in meetings with the jewellers.
Now, she has been named as the Arabian Watches and Jewellery Magazine’s list of 20 most influential women of the industry.
Noor studied design management at the American University of Sharjah (AUS) and later graduated as a gemologist from GIA’s London campus.
Noor worked as an intern at Chopard under creative director Caroline Scheufele.
She started working for the family company immediately after graduating from the AUS.
It was only after countless late nights in the office and an obvious determination to expand the portfolio that she was handed over the reins.
She was eventually promoted to vice president of Alfardan Jewellery.
Noor has been designing jewellery since she was a child.
In 2012, she launched Noudar, and she feels that out of all the new fine jewellery brands that have emerged, the ones that are owned by women are doing the best.
 
 
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