Vodafone is creating sustainable change driven by tech

From agriculture to transportation and smart homes, Vodafone is at the forefront of a digital-first sustainability revolution.
The momentum of post-pandemic economic recovery has spurred economic development and with it the search for a path towards more sustainable economies and societies, Vodafone stated. For Qatar, sustainability has long been woven into the fabric of the country’s development plans from the Qatar National Vision 2030 to the country’s hosting of the COP18 conference in 2012, and the recently launched National Environment and Climate Change Strategy.
On Qatar’s road to sustainability, Vodafone noted that technology has emerged as a reliable driver towards a more sustainable future and one that is growing in importance and impact.
“Our lifestyles, the way cities function, how traffic interconnects and businesses operate are all powered by numerous technologies. Some are more visible than others, but they are omnipresent. By the same token, our ability to implement sustainable lifestyles hangs on these very same advancements in tech.
“This is where innovation from Vodafone Qatar plays a crucial part, as for years its investments in sustainable technologies and projects have actualised a future that respects both individual and collective needs,” said Vodafone.
Smart transport on streets around Doha, such as electric scooters, helps make transportation greener and reduce our personal carbon footprints. Vodafone has long supported Qatari start-up, Loop Mobility, with its Internet of Things (IoT) solution to power its smart scooter sharing service – paving the way for environmentally-friendly urban mobility.
In late 2020, Vodafone partnered with Kahramaa to equip 600,000 smart metres in homes and companies across the country with Vodafone IoT SIMs, enabling real-time metre reading for users –proving that reading a water and electricity metre can be simple and straightforward.
The added benefit to this is that users get a clearer understanding of their usage patterns to directly adapt and control their energy use, resulting in lower energy wastage and emissions, Vodafone said. The Msheireb Smart City project in downtown Doha gets its high-speed 5G coverage from Vodafone as part of a green initiative that brings sustainable tech into the real estate industry and disrupts outdated concepts of city living. Technologies like 5G, Big Data, and Artificial Intelligence (AI) improve the connectivity, efficiency, and sustainability of smart cities.
Sustainable agriculture is data-led and smart, according to Vodafone. Launched nationwide in 2019, Vodafone’s secure narrowband-IoT (NB-IoT) network brings IoT to farmers and agricultural companies.
Farmers can now plant, fertilise, and harvest with automated, climate-smart agriculture tools. Sensor data analytics offer never-before-seen transparency, including on greenhouses to optimise water, energy, and even fertiliser and pesticide use.
Vodafone Qatar has turned sustainability into one of its three key pillars, alongside sports and innovation, led by the knowledge that a climate-resilient community promotes local action for global change.
“This is part of a national action plan towards Qatar’s environmental and sustainable development goals, yet on a personal level, it also offers a new way of life that introduces easier, more efficient and therefore greener everyday practices into our homes and offices,” Vodafone stated.