Meet some of the incredible women helping deliver FIFA World Cup Qatar 2022
March 09 2022 12:09 AM
The SC has more than 300 female employees, including many in senior leadership positions.
The SC has more than 300 female employees, including many in senior leadership positions.


"What is your favourite thing about working on Qatar 2022?" - the Supreme Committee for Delivery & Legacy (SC) asked a diverse group of female employees to mark International Women’s Day, which falls on March 8 every year.
The SC, which has more than 300 female employees, including many in senior leadership positions, went behind the scenes at Al Bidda Tower and discuss their pride at working on the first FIFA World Cup in the Middle East and Arab world.

* Moza al-Mohannadi, marketing & communications director, Generation Amazing
Nationality: Qatari
Joined: 2015

Moza al-Mohannadi
“I love the spirit of teamwork and defiance on this project. My mother raised my sister and I alone, following my father’s death when I was young – and the woman my mother was, inspired me greatly. She empowered us both to challenge ourselves, work to the best of our abilities and follow our dreams. Now, as the mother of three daughters myself, I am committed to continuing her legacy by empowering my daughters and inspiring them to deliver their best, while I continue to learn and grow on my own journey.”

* Jenni-Lee Van Gelder, ceremonies director, Marketing & Event Experience
Nationality: Australian
Joined: 2020

Jenni-Lee Van Gelder
“I love the people I work with. They come from all around the world. Equality goes far beyond nationality or gender. It encompasses so much – how we respect each other, work together, move forward as a team at work, or in life generally, and the positive difference we make along the way. Today is a day to reflect on women’s achievements and the journey so far – whether that be historically over decades, or our own personal journey. Working on the World Cup we are all one – we are working towards delivering an enjoyable and exciting tournament that welcomes and celebrates everyone.”

* Afraa al-Noaimi, executive director, Josoor Institute
Nationality: Qatari
Joined: 2013

Afraa al-Noaimi
“I love the fact women play an important role across many different fields. For myself, it has been an incredible journey over the last nine years which has taken me from HR manager to director to executive director. There have been so many challenges and opportunities. My story is just one of many that highlights the value and support our organisation offers through merit-based progression. I am also proud to have the opportunity to mentor people in my current role. It feels empowering to pay it forward to the next generation of leaders.”

* Maryam al-Muftah, digital services & innovation director, Technology & Innovation
Nationality: Qatari
Joined: 2013

Maryam al-Muftah
“To work on a World Cup tournament is incredible and historical in itself – for the region and as an individual – but to work alongside such a diverse and richly talented group of people is what makes it even more special.
“I have worked with many colleagues since joining the SC and nine years on, it is still inspiring to see empowered women being a key and valued driving force behind such an historic project.”

* Isabel Davalos, international media relations expert, Communications
Nationality: Spanish
Joined: 2014

Isabel Davalos
“I’ve been lucky enough to see the project grow from a time where there were no stadiums at all. I love the fact we have incredible women from all over the world who bring a wealth of experience and insight. One of the reasons we say Qatar 2022 is a World Cup for everyone is because the people behind the tournament are truly global and the diversity we have here not only enriches the working environment, but is also invaluable when working on a project for a global audience.”

* Asha Hussein, digital community manager, Communications
Nationality: British-Somali
Joined: 2021

Asha Hussein
“The world will have to look at us as the pioneering, change-making women that we are – the disruptors that we are. Who wouldn’t want to be a part of that? In Qatar – more than anywhere else I’ve worked – I have seen women from diverse backgrounds in influential leadership roles with a crucial seat at the table, consistently making a positive impact. It is important for us to always be pioneers and challengers – and to positively influence and inspire others.”

* Dr Talar Sahsuvaroglu, sustainability & environmental subject matter expert
Nationality: Armenian-Canadian
Joined: 2013

Dr Talar Sahsuvaroglu
“I grew up in Doha, so it’s wonderful to be back, seeing all the changes and bringing all my international experience to Qatar for the World Cup. It’s a magical place and a beautiful melting pot of cultures and traditions.
“We are all looking forward to celebrating this festival of football with fans from all around the world. I am also looking forward to seeing many women discover this hidden gem of a country and region for themselves.”

Last updated: March 09 2022 12:11 AM

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