Flat White Coffee Specialty Coffee celebrated Qatar National Sport Day with a social cycling ride organised in collaboration with Rasen Adventure Shop.
A group of 50 bike enthusiasts, including Flat White’s employees, customers and cycling professionals from Rasen, participated. The 78 minute ride covered the 25km track from Flat White’s branch at The Pearl-Qatar to its branch at the Iconic 2022 building located in Aspire zone, at a speed of 20km per hour following safety rules.
In compliance with the Ministry of Public Health guidelines, the participants were invited to bring their own road bikes and helmets. The initiative was in line with Flat White’s tagline Beyond Coffee, which represents various community-focused campaigns and activities.
Maryam al-Bader, founder of Flat White Specialty Coffee said: “We could not think of a better partner than Rasen, one of the leading sports retailers in Qatar. We hope this collaboration will be the first of many partnerships to benefit the community and our country alike.”
Sheikh Abdullah al-Thani, founder of Rasen Adventure Sports said: “We were pleased with the outcome of the social ride in collaboration with Flat White. As two Qatari brands, we believe that we share similar aspirations and look forward to more initiatives. Ultimately our mission is to change people’s lives through sports and a healthier lifestyle and today we managed to do just that.”