American model and media personality Kendall Jenner has been revealed as the new face of Messika, the French jewellery house.
Jenner and Valérie Messika met in the south of France to shoot the Maison’s new campaign directed by Chris Colls.
Seeking to find the woman who best reflects Messika, the designer chose Jenner as the new face of the campaign.
"Who better than Kendall Jenner to inject energy and freedom into the new Messika campaign? The model regularly wears Messika jewellery for both fashion shows and private occasions, and now embodies the Messika woman, her freedom and modernity," a press statement issued in Doha by Ali Bin Ali Luxury noted.
The photographs combine the momentum of Jenner’s figure with the infinity of the landscape.
Capturing the immensity of the sea meeting the sky, each image is a manifesto of freedom.
Whatever her choice, the Messika woman’s attitude reflects her modernity.
Between “athleisure” and performance, her outfits have the energy of a woman who is confident in her life and era, whose body and mind are in harmony.
Master of her destiny, she represents the alpha woman of today.
To capture this free woman, Australian photographer Colls combines aesthetics and movement, reflecting a plural femininity.
Through this campaign, the Maison confirms its strong bond with women.
Messika jewellery is easy to wear and combine, so that women can live each moment as they choose.
They all share a single ambition: to exude confidence in order to feel free.
"I am very happy to have been chosen by Messika for its new campaign,” Jenner said. “Its jewellery has always reminded me of Paris, one of my favourite cities.”
“During the shoot, I was able to see so many beautiful pieces, which gave me a deeper appreciation for the craftsmanship of the house that goes into even the smallest earring,” she added.