A music video by Qatar Tourism to mark Qatar National Day and released on December 12, 2021, has generated more than 2.2mn views on YouTube.
A song, performed by Hessa Alneama, a Qatari making her debut performance, and directed by Salem AlTurk, showcased the country’s offerings, and also featured custom attire by Qatari designer, Dee Designs.
The video follows four young girls, supported by a cast of 24 young Qatari girls, as they embark on a tour of Doha, while singing “This is Qatar!” They walk along the Corniche, visit Souq Waqif, the Museum of Islamic Art, take a dhow ride, enjoy a match at one of Qatar’s state-of-the-art stadiums, and make their way through Aspire Park, and Katara. The music video conveys a message from Qatar to the world, to experience the destination and its offerings.

In a statement, Qatar Tourism Chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker said: “Qatar National Day brings together citizens and residents of Qatar in celebrating our values. As we prepare to welcome the world to our shores for FIFA World Cup Qatar 2022, this song commemorates the best of Qatar, celebrating our beautiful country and its touristic offerings through the eyes of its youth.”
Qatar Tourism works closely with partners from the public and private sectors to develop products and services to drive domestic tourism and attract regional visitors year-round. Through initiatives such as the Qatar National Day song, it showcases the diversity of the country’s tourism offerings. Working closely with partners, it has launched several programmes such as “Qatar Clean” and “Service Excellence” to ensure visitors a safe, seamless experience across all touchpoints.