Qatar Tourism headed a delegation to ILTM Cannes 2021, held from December 6 to 9 in Cannes, France, introducing the country’s latest infrastructure in hospitality and sport.
The Qatari delegation comprised hotels, Destination Management Companies (DMCs), exhibition venues, and Qatar Airways, and profiled a host of new tourism products and luxury offerings in the country.
In a press statement, Qatar Tourism COO Berthold Trenkel said: “We are very pleased with the tourism developments taking place in Qatar. As stewards of the sector, Qatar Tourism works closely with our partners across the public and private sectors to build experiences that will appeal to a range of residents and visitors.
“Known for our luxury offerings, which are rooted in authenticity, we offer Service Excellence across each touchpoint of the customer journey and look forward to welcoming visitors to explore the country’s five-star hotels and resorts, incredible outdoor activities, beaches and museums and cultural landmarks.”
As international travel resumes, and with the FIFA World Cup Qatar 2022 fast approaching, Qatar continues to expand its tourism proposition in a bid to attract a greater number of visitors.
In line with the Qatar National Vision 2030, Qatar Tourism’s strategy involves working with sector stakeholders to develop new products and experiences. These include new venues across hospitality, retail, sport, leisure, and family entertainment.
More than 100 new hotels and serviced apartments are currently under construction and will add to Qatar’s already extensive portfolio of properties. These include Raffles Hotel and Fairmont Hotel and Resort at Katara Towers, Rosewood Doha, and the St Regis Marsa Arabia Island.
Qatar Tourism noted that these hotels will add to the country’s array of luxury offerings, and broaden its appeal to high-value travellers, who currently already have a choice of more than 80 five-star and four-star hotels.
Qatar will also welcome major tourism projects, including Place Vendome, a shopping mall boasting 580 retail outlets, two five-star hotels and entertainment zones, West Bay North Beach project with six beaches, restaurants and outdoor activities and Qetaifan Island North, set to be the first entertainment island in Qatar with five-star hotels and resorts, beach clubs and water parks.
Qatar Tourism is driving a sector strategy to attract six million visitors by 2030 and increasing sector contribution to GDP to 12% by 2030. To execute this goal, it is working with stakeholders to grow and improve assets and attractions, enhance the end-to-end customer experience, invest in Service Excellence and deploy a tailored marketing strategy to target point-to-point (P2P) and stopover visitors.
A series of programmes and initiatives have been launched, including Service Excellence and Qatar Clean, in collaboration with the Ministry of Public Health.
Qatar Tourism has launched its "World Class Chefs" project, a two-year initiative whereby globally renowned chefs will be hosted for a time in Qatar. This aims to further elevate the country's culinary experiences, supporting the hospitality sector and facilitating investment opportunities in the food and beverage sector.
In addition, Qatar’s calendar of events features several exciting events currently underway, including the FIFA Arab Cup 2021, Qatar Balloon Festival, Qatar International Food Festival, and many other sporting and entertainment events.