Qatar Tourism headed a delegation comprising tourism stakeholders from hospitality and destination management companies to attend the 58th edition of TTG Travel Experience in Rimini, Italy, last month, promoting new tourism projects launched in the last 18 months.
Spread over 96sqm, the Qatar pavilion highlighted the destination’s new and undiscovered experiences, targeting the Italian market in advance of the FIFA World Cup Qatar 2022. During the three-day trade event, Qatar Tourism held meetings with Italy’s main long haul outbound tour operators to discuss partnership agreements that will promote and sell Qatar’s tourism products to the Italian market.
Qatar Tourism representatives also met with Italy’s main travel trade media and conducted interviews on the 2030 Tourism Vision. Khaled Youssef al-Sada, Qatar’s ambassador to Italy, attended the show, meeting with the Qatar delegation and tourism partners.
Qatar Tourism works closely with partners in the private sector to expand the country’s tourism offering, and works to attract international visitation. The European markets have always played an important role in inbound tourism, and through participating in events such as this, Qatar Tourism helps raise awareness of the extensive developments in country. Italy was a growing source market pre-pandemic, 2019 saw over 58,000 Italians visit the country, marking a 61% increase from 2018.
Over the past 18 months Qatar has launched new tourism experiences, restaurants, theme parks, and football stadiums, and is adding over 100 hotels and hotel apartments to its already extensive portfolio of properties. The new properties will broaden Qatar’s appeal to travellers and enhance the visitor experience, as Qatar Tourism continues its mission to welcome 6mn visitors a year by 2030. Earlier this year, Qatar Tourism launched the Visit Qatar mobile app as part of its digital transformation strategy. The app uses innovative cloud-based Adobe Experience Manager capabilities to deliver a rich and data driven, curated experience for users.
A new streamlined set of measures designed to make travelling to Qatar as easy as possible, while maintaining the necessary precautions to continue to protect against the spread of Covid-19, have been implemented. Qatar was ranked the third safest country in the world for its management and prevention of Covid-19 outbreaks by Global Finance in 2021 and has carried out a successful vaccination programme with over 83% of the population fully vaccinated.
The 'Qatar Clean' programme, in partnership with the Ministry of Public Health, enforces the highest standards in hygiene and cleanliness across hospitality sector, with rigorous procedures in place to ensure the safety of customers. In addition, Qatar Airways was the first airline to be awarded a 5-Star Covid-19 Airport Safety Rating by Skytrax, alongside Hamad International Airport as the first airport in the Middle East and Asia to be awarded the same 5-Star result. Hamad International Airport was also recently granted the ‘Best Airport in the World’ title at the Skytrax World Airport Awards 2021.
Qatar Tourism representatives also met with Italy’s main travel trade media and conducted interviews on the 2030 Tourism Vision. Khaled Youssef al-Sada, Qatar’s ambassador to Italy, attended the show, meeting with the Qatar delegation and tourism partners.
Qatar Tourism works closely with partners in the private sector to expand the country’s tourism offering, and works to attract international visitation. The European markets have always played an important role in inbound tourism, and through participating in events such as this, Qatar Tourism helps raise awareness of the extensive developments in country. Italy was a growing source market pre-pandemic, 2019 saw over 58,000 Italians visit the country, marking a 61% increase from 2018.
Over the past 18 months Qatar has launched new tourism experiences, restaurants, theme parks, and football stadiums, and is adding over 100 hotels and hotel apartments to its already extensive portfolio of properties. The new properties will broaden Qatar’s appeal to travellers and enhance the visitor experience, as Qatar Tourism continues its mission to welcome 6mn visitors a year by 2030. Earlier this year, Qatar Tourism launched the Visit Qatar mobile app as part of its digital transformation strategy. The app uses innovative cloud-based Adobe Experience Manager capabilities to deliver a rich and data driven, curated experience for users.
A new streamlined set of measures designed to make travelling to Qatar as easy as possible, while maintaining the necessary precautions to continue to protect against the spread of Covid-19, have been implemented. Qatar was ranked the third safest country in the world for its management and prevention of Covid-19 outbreaks by Global Finance in 2021 and has carried out a successful vaccination programme with over 83% of the population fully vaccinated.
The 'Qatar Clean' programme, in partnership with the Ministry of Public Health, enforces the highest standards in hygiene and cleanliness across hospitality sector, with rigorous procedures in place to ensure the safety of customers. In addition, Qatar Airways was the first airline to be awarded a 5-Star Covid-19 Airport Safety Rating by Skytrax, alongside Hamad International Airport as the first airport in the Middle East and Asia to be awarded the same 5-Star result. Hamad International Airport was also recently granted the ‘Best Airport in the World’ title at the Skytrax World Airport Awards 2021.