Msheireb Green Programme unveiled at ‘Talk Green’ event
October 25 2021 10:54 PM
Msheireb Properties launch green programme.
Msheireb Properties launch green programme.

Msheireb Properties launched the 'Msheireb Green Programme' dedicated to cafes and restaurants at Msheireb Downtown Doha to encourage the implementation of sustainability best practices in line with the company’s mission and vision. The programme was announced during the first edition of 'Talk Green' event, organised by Msheireb Properties as part of Qatar Sustainability Week activations in collaboration with Qatar Green Building Council (QGBC).
The first edition of ‘Talk Green’ was held at Barahat Msheireb for corporates, institutions, and youth to highlight eco-related solutions and strategies on sustainability to the public and to foster public awareness and participation. On day one, Talk Green had speakers from Msheireb Properties, Shell, QGBC, Supreme Committee for Delivery & Legacy ( SC) and Qatar Foundation.
In her green talk, Maryam al-Jassem, PR and communications manager at Msheireb Properties, announced that the ‘Msheireb Green Programme’ that will be implemented in Msheireb Downtown Doha starting December 2021, encourages F&B outlets to implement sustainability practices to receive Gold or Platinum certificates. Additionally, for those F&B outlets in Msheireb Downtown Doha which qualify, Msheireb Properties and QGBC will submit their applications for the Green Key Award, the leading standard for excellence in the field of environmental responsibility and sustainable operation within the food & beverage industries.
Al-Jassem said: “As part of our vision and mission, Msheireb Properties inspires all stakeholders to implement sustainability best practices, and that was the motivation for initiating this programme. We will continuously communicate with our stakeholders to provide them all relevant information and details about the Msheireb Green Programme, supported by our partners.”
A special committee from Msheireb Properties and QGBC will asses the participants and their adherence to the programme criteria. Outlets that achieve 50% of the criteria will receive Gold certificate while those achieve 75% will receive Platinum certificate.
The criteria of Msheireb Green Programme include special practices such as water and electricity efficiency, waste collection and segregation, eco-friendly sanitisers, paper cups and tools instead of plastic, and promoting sustainability among staff and customers. At Talk Green, representing Msheireb Properties, Ali al-Yafai talked about the sustainability pillars that the organisation has adopted in Msheireb Downtown Doha. These four pillars are: Connectivity, water efficiency, power consumption, and waste collection. Al-Yafai said that the implementation of these make Msheireb Properties an exemplary city district for sustainability, and the largest LEED certified building in the world.
Meshal al-Shammari from QGBC highlighted the objectives of the the Qatar Sustainability Week National Campaign to raise awareness and promote sustainability within the local community. He called on the individuals to implement sustainability practices in the daily life. Al-Shammari underlined the QGBC’s effort to promote sustainability through conferences, partnerships, and environmental initiatives.
Abdel Rahman al-Miftah, sustainability and environmental expert, SC, talked about The Sustainability Programme of Qatar 2022. He said that SC is seeking to accomplish 11 objectives of the UN Sustainable Development Goals, in collaboration with Qatar and Fifa. He also showcased the efforts by the committee to promote sustainability, including human development, workers welfare, employee’s empowerment.
Msheireb Properties will activate Barahat Msheireb for Sustainability Week for 7-days ending on October 30. The week will be concluded with a series of workshops dedicated to promoting sustainability practices, especially among youth and children.



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