Floward signs MoU with Qatar Charity
October 25 2021 12:07 PM
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The signing ceremony was held at QC’s Headquarters and was attended by Floward CEO, Abdulaziz B. al-
The signing ceremony was held at QC’s Headquarters and was attended by Floward CEO, Abdulaziz B. al-Loughani; the Assistant CEO of the Resources and Media Development Sector at Qatar Charity, Ahmed Yousef Fakhroo and other executives from both parties.

Floward, the go-to online flowers and gifts delivery destination in MENA and UK recently signed a Memorandum of Understanding with Qatar Charity (QC) in order to participate in the social responsibility programs and initiatives carried by QC. The signing ceremony was held at QC’s Headquarters and was attended by Floward CEO, Abdulaziz B. al-Loughani; the Assistant CEO of the Resources and Media Development Sector at Qatar Charity, Ahmed Yousef Fakhroo and other executives from both parties.

The MoU includes Floward's contribution to Qatar Charity's seasonal campaigns, such as the Winter Clothing campaign, Ramadan campaign, and others, and donating a certain percentage of the profits to contribute to one of the campaigns carried out by QC. In addition to activating the “Gift” feature on the Floward app and website, which enables customers to donate to QC in the name of the person being gifted with the QC logo on the card that will be sent stating the donation.

Abdulaziz B al-Loughani, CEO of Floward, said: “We are thrilled and proud to partner with Qatar Charity, one of the largest charity organizations in the MENA with numerous humanitarian and development campaigns and projects around the world. Social responsibility and community outreach campaigns are at the heart of Floward’s strategy, and we always seek to support our communities by partnering with leading humanitarian organizations. We’d like to thank Qatar Charity for the good work they do and for giving us the space to play a role in helping and developing our communities through this partnership.”

Ahmad Yousef Fakhroo, CEO's assistant for the Resources Development and Media sector at Qatar Charity welcomed the signing of this agreement, expressing his pride in the distinguished partnership with Floward. He also hoped that the agreement would achieve its humanitarian goals.

He added that Qatar Charity seeks to expand cooperation with organizations, bodies and initiatives in the country to implement social responsibility programs, affirming Qatar Charity's keenness to get all involved in humanitarian work and instil a sense of cooperation, collaboration, and solidarity among individuals for the community service.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.



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