Qatar Museums (QM) has announced a new four-year partnership agreement with Ooredoo that will see the major telecommunications provider serve as a leading sponsor of upcoming initiatives, including Dadu, Children's Museum of Qatar and the 321 Qatar Olympic and Sports Museum.
As part of the agreement, Ooredoo has signed on as one of the ‘Founding Family’ sponsors of Dadu, Children's Museum of Qatar, the first institution of its kind in Qatar to provide innovative child development settings and resources to support children, families and educators to thrive and contribute to a sustainable future.
HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani with senior QM and Ooredoo officials at the agreement signing
Sheikh Mohamed bin Abdulla bin Mohamed al-Thani and other officials from Ooredoo being briefed by Ahmad Musa al-Namla during a tour of the National Museum of Qatar
The new museum will be rooted in uniquely Qatari content that has been developed in close collaboration with local families, schools and community groups. It will benefit from the latest advances and research in creatively using developmentally appropriate play activities to markedly help children learn and grow.
Dadu, Children's Museum of Qatar will be Qatar’s first publicly funded museum, with all donors, families and corporations, directly contributing to the future of Qatar and its people.
HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani, chairperson of QM, said: “As a national institution that engages audiences of different age groups, Qatar Museums is committed to expanding and nurturing Qatar’s thriving cultural landscape through initiatives offering residents and visitors a culturally enriching experience. As such, we are delighted to join hands with Ooredoo for the unveiling of our key upcoming initiatives. It gives us great pleasure to partner with an organisation that is equally committed to serving the community and celebrating Qatar’s heritage and culture.”
The leading telecommunications provider will also serve as the lead sponsor for the opening ceremony of the 321 Qatar Olympic and Sports Museum, to be unveiled in 2022. The museum located at Khalifa International Stadium – one of the eight Qatar FIFA 2022 stadiums – will deliver a multi-sensory experience of all aspects of the sports world. As well as promoting the positive value of sport, the museum will showcase the origins, development and significance of sporting culture in Qatar and beyond.
Ahmad Musa al-Namla, CEO of QM, said: “Qatar Museums is excited to unveil key projects that celebrate Qatar’s sports culture, strong bilateral ties, and our dedication to supporting the learning and development of future generations. We are delighted to welcome Ooredoo on board as the main sponsor of these initiatives and we extend our sincere gratitude for their continuous support and generosity.”
Commenting on the new partnership, Sheikh Faisal bin Thani al-Thani, chairman of the Board, Ooredoo Group, said: “Our partnership with Qatar Museums shows our unwavering commitment to supporting the communities in which we operate, which is a key element of our corporate social responsibility strategy. We pride ourselves on being an integral part of Qatar’s ambitions and development, as we all work towards the achievement of Qatar National Vision 2030, and are proud to be working with Qatar Museums.”
Sheikh Mohamed bin Abdulla bin Mohamed al-Thani, deputy group CEO and CEO of Ooredoo Qatar, said: “As a proud Qatari company, we are committed to preserving and promoting Qatari culture and heritage for our children and our future generations. Our CSR strategy aligns with the United Nations Sustainability Goals, which include a focus on the importance of a healthy, active lifestyle, and we actively support cultural initiatives in the communities in which we operate. The creation of these new institutions will add immense value to Qatar’s cultural scene, for the benefit of us all, and we look forward to an exciting partnership with Qatar Museums.”
As part of the agreement, Ooredoo will also provide marketing support for upcoming QM exhibitions, including Jeff Koons: Lost in America.