Channel 37 TV, a new venture by Qatar Media Corporation (QMC) with 4K programming in English, is getting ready for an official launch in the third quarter of 2022.
Speaking to local Arabic daily Arrayah, 37 TV Director Ali bin Tuwar al-Kuwari explained that the channel will act as a cultural bridge between Qataris and expatriates.
Channel 37 will present 20 programmes in its first round, with six daily slots, in addition to a morning and evening programme, three main news bulletins and Indian and Korean serial episodes a day.
The new channel will cater to diverse interests of the various categories of residents in Qatar.
A special unit for the new media has been introduced in addition to a good number of studios distributed across the various areas of the country and presenters from different nationalities to give excellent coverage during the FIFA World Cup Qatar 2022.The new channel will have a special drone unit for filming aerial videos for an added perspective.
Al-Kuwari said that 37 TV is co-operating with Qatar Statistics Authority to prepare some studies and data that help measure the indicators of the demographic structure of the country and determine information regarding the middle class, comprising the working class and high professionals. The channel will also reach out to the public through the Over-The-Top (OTT) technology. OTT is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer.
The director maintained that the new TV channel has a specialised team to select excellent content for the targeted public. Referring to the name of the channel, al-Kuwari said the number 37 denotes the optimal and healthy temperature of the human body.
Channel 37 TV is also preparing a special documentary for telecast on the launch night. It will feature recollections from a number of viewers who have strong relations to the Qatar TV channel when it was launched in 1982.
The new channel has a unit for documentary researches and discoveries that was established in cooperation with the Ministry of Municipality and Environment (MME), and it is being equipped with the most sophisticated video recording equipment and technologies to document and record the wild marine and land life in Qatar. Accordingly, high quality documentaries, meeting international standards in the field, will be presented through the new channel. As part of the new round of programmes, 26 short films will be presented besides a large collection of documentaries.