Alfardan Group, one of the leading family conglomerates in Qatar and the region, has announced the launch of a new brand identity, and a revamped logo and tagline.
The Group has proudly carried the same brand identity for over 20 years without changing its prominent emblem, brand values, mission, vision, and promise.

Alfardan Group decided to capture its long-standing legacy and the path it has taken to offer an exclusive experience by uplifting the image and the story of its brand.
The Group’s new mission is to maintain and enhance its exceptional standards; inspired and motivated by its family values and corporate culture.
The Group has always been fully committed to delivering products and services that satisfy market demands and exceed its clientele’s expectations. Driven by a passion for quality and excellence, and guided by its core corporate values, Alfardan Group will continue to lead the way as the most dynamic and successful family-owned business conglomerate in the State of Qatar and the region.
Omar Alfardan, president and CEO of Alfardan Group, commented, “We decided to capture our long-established legacy and the journey that we have been on to develop exceptional offerings by uplifting the Alfardan Group brand. With the company’s latest reveal of its corporate values that revolve around passion, evolution, mastery, trust, and distinction; the Group will surely continue its journey to success. We strive to leverage our competitive advantage in the market and continue to carve a place in the hearts and minds of our valued clients.”
Omar Alfardan added, “We remain confident as we look ahead in our journey. And we promise to maintain and enhance our exceptional standards as we seek inspiration and motivation through our corporate core values and culture.”
Alfardan Group is committed to continuously evolving its brand portfolio while seeking opportunities to expand product lines, services, and experiences in new geographies. By delivering a wide range of quality-led products and services, Alfardan Group strives to emulate a superior level of elegance and distinction.
The latest identity also incorporates a revamped tagline for Alfardan Group, which is “exclusive experience”.
This reflects the way Alfardan Group builds lasting bonds with clients and partners through all its interactions, which when combined with the products and services offerings that are associated with the highest standards of quality and exclusivity, deliver an “exclusive experience”.
Throughout its history of more than 65 years, Alfardan Group has successfully evolved from a pearl trading enterprise in the Gulf region, into one of the top businesses covering a wide range of industries and sectors.
Whether in the jewellery, property, hospitality, healthcare, automotive, marine, or the financial services sector, all Alfardan Group offerings are associated with the highest standards.
Alfardan Group remains committed to satisfying and exceeding its clients’ desires for an exclusive experience.
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