The Promotion was aimed to feature a wide range of Thai products and promote trade between Thailand and Qatar through food, culture, and tourism. As part of the Promotion, LuLu launched a weeklong in-store promotion and online offers on over 700 products from Thailand in all lulu stores across Qatar.
In his statement, the Ambassador of Thailand said that, "As one of the world’s top food exporters and leading Halal food producers, we are very pleased to introduce the finesse of Thai halal products in Qatar. Thai food products are best known for being healthy and nutritious yet offering uniquely flavourful taste and finest quality. As such, Thailand has positioned itself as the "Kitchen of the World" and has been offering a wide variety of Halal products including fresh fruits and vegetables, beverages, snacks and healthy food.”
“Today, we are very pleased and honoured that Lulu hosts this Thai Halal product promotion which opens greater access for consumers to purchase Thai products more conveniently. We would like to thank Lulu for being our most trusted and long-time trade partner and for its active role in promoting Thailand and Thai products in Qatar. With the help of Lulu, customers can shop for Thai ingredients and other products readily available in the supermarket to easily create their own dishes with the authentic and amazing taste of Thai cuisine. We also hope to expand trade cooperation with Qatar both in terms of volume and value to increase more imports from Thailand. With the above information and growing popularity of Thai products, I could say that Lulu has played an important part in Thailand and Qatar’s relations, not only in trade but also in bringing Thai products and brands to Qatar as well.”
Speaking at the event, the Thai Ambassador mentioned that, "the ongoing pandemic has led consumers around the world to be more concerned about their health and well-being. Therefore, the safety and hygienic standards of the entire food supply chain has become pivotal to consumers everywhere. Thai Halal food industry has adopted Covid-19 Prevention Best Practice to ensure that Halal food manufacturers, producers and exporters conform to international safety standards for hygienic and sanitary food production. Thus, consumers can be assured of the safe and hygienic production while enjoying the exotic taste of Thailand."
Director of Lulu Group International Dr. Mohamed Althaf said the Lulu Hypermarket has been holding Thai Food Promotion over 18 years. He said that Lulu contributed greatly in making Thai foods, fruits and vegetable popular in Qatar in collaboration with Thai Trade Commission which is promoting Thai products in the country.
“We have our own offices in Thailand. The country is known as kitchen of the world. It is famous in producing very high-quality food products and food innovation,” said Dr. Althaf.
He said that the Promotion is focusing on Halal linkage of Thai foods. “Halal Standards Institute of Thailand (HSIT) , running under Ministry of Foreign Affairs of Thailand is testing products for Halal certification, traceability testing. Thailand has very strong certification system for Halal and other safety standard.”
He said over 1,000 food products are being showcased at the Promotion. “Many non-food items are also being exhibited. Thailand is one of the largest food exporters in Asia. Thai products received great demand in Qatar and other part of the world,” said Dr. Althaf.
Lulu Group has been organizing the Promotion of Thai food since last two decades, and over the years it gained a wide popularity among all communities across the region, and with the result, the volume of imports has increased considerably.
As one of the world’s top agricultural and food exporters and one of the leading Halal food producers, Thailand prioritizes food security and safety by utilizing advanced technology and innovation to enhance productivity and promote high-quality agricultural and food products. This ensures that the entire production processes are in line with the international standards, reaffirming Thailand’s capacity as a “Kitchen of the World” in the global food supply chain.
Lulu Group is committed to procuring the best quality products from different countries and offering the most affordable prices for the Middle East market and worldwide and has always been keen to launch promotions and offers to cater to every culture and taste.
The Thai halal food promotion will run in all Lulu Hypermarket outlets in the region, especially at D-Ring Road, Al Messila, Al Gharafa, and Al Khor Mall branches, from 16 - 20 September, 2021.
* * * * *
