Galeries Lafayette Doha has launched the "inspiring" ‘Lines of Abstraction’ campaign, "reflecting the brand’s innovation and creativity".
Introduced with the tagline, the ‘Line that connects us’, the campaign continues until September 30.
The visual campaign is based on the idea of ‘Line art’ or Line drawing’ that consists of distinct straight or curved lines placed against a background to represent two- or three-dimensional objects, according to a press statement.
"As the tagline suggests, the campaign revolves around the use of single-line drawings and the reflection of lines that connect us. The abstract lines in our subconscious mind interact with our surroundings and acquire a more definite form to take a more concrete shape. This, in a way designs our lives and emotions. Different variations, colours and methods, with the artist’s own specific characteristics, help create lines around our thoughts and eventually become a line that connects us all," the statement explains.
In "true Galeries Lafayette style", the key message of the campaign reflects in every aspect of the department store, integrating shopping with the wider experience of the ‘Lines of Abstraction’ campaign. 3D face structures interacting with the mannequins and original painting design on accessories windows are just some elements to look out for.
Rounding up the experience, Galeries Lafayette Doha’s food and beverage outlets are offering some special-edition "linear-inspired" dishes. These exclusive desserts and savoury dish items are simply "Art on a plate", the statement adds.
Speaking about the campaign, general manager of Galeries Lafayette Doha Kevin Gerard Pender said: “Fashion is not just what meets the eyes, and through the ‘Lines of Abstraction’ campaign, we have tried to highlight the non-obvious. The linear elements in a way simplify the complex world around us and give a new perspective to fashion. It is our way of creating a connection with our clients and staff through fashion, accessories and gastronomy.”
The visual campaign is based on the idea of ‘Line art’ or Line drawing’ that consists of distinct straight or curved lines placed against a background to represent two- or three-dimensional objects, according to a press statement.
"As the tagline suggests, the campaign revolves around the use of single-line drawings and the reflection of lines that connect us. The abstract lines in our subconscious mind interact with our surroundings and acquire a more definite form to take a more concrete shape. This, in a way designs our lives and emotions. Different variations, colours and methods, with the artist’s own specific characteristics, help create lines around our thoughts and eventually become a line that connects us all," the statement explains.
In "true Galeries Lafayette style", the key message of the campaign reflects in every aspect of the department store, integrating shopping with the wider experience of the ‘Lines of Abstraction’ campaign. 3D face structures interacting with the mannequins and original painting design on accessories windows are just some elements to look out for.
Rounding up the experience, Galeries Lafayette Doha’s food and beverage outlets are offering some special-edition "linear-inspired" dishes. These exclusive desserts and savoury dish items are simply "Art on a plate", the statement adds.
Speaking about the campaign, general manager of Galeries Lafayette Doha Kevin Gerard Pender said: “Fashion is not just what meets the eyes, and through the ‘Lines of Abstraction’ campaign, we have tried to highlight the non-obvious. The linear elements in a way simplify the complex world around us and give a new perspective to fashion. It is our way of creating a connection with our clients and staff through fashion, accessories and gastronomy.”