Offering customers a comprehensive retail experience all under one roof, Huawei celebrated the official opening of its new experience store at the heart of Doha Festival City (DFC) with a ribbon cutting ceremony that saw the participation of representatives from Huawei, DFC and Intertec Group. With DFC hosting this state-of-the-art go-to store, Huawei also collaborated with Intertec Group, a leading Doha-based tech company and the sole authorized dealer of Huawei mobiles in Qatar. The store marks a major milestone for the brand in the country, offering its customers an interactive experience of Huawei’s latest technology innovations and the chance to explore its iconic smartphones and other smart devices.

Abdulla Khalifa A.T Al Subaey, Managing Director of Intertec Group said, “Since inception, we have focused on building mutually beneficial relationships with our partners that offer value-added benefits to their customers. As the sole authorized dealer of Huawei mobiles in Qatar, we will continue to expand our service portfolio in order to meet the evolving requirements of technology enthusiasts.”

Following the blueprint of Huawei Experience Stores, the new showroom consolidates Huawei’s long-standing position as a leader of technology, innovative devices and exceptional products as well as a one-stop destination for consumers in Doha. Top of the line fixtures, fit-outs and a long stretch of audiovisual output engage the visual and auditory senses. More than just a shop, the store’s retail concept has been designed with customer engagement highest in mind. A welcoming atmosphere highlights Huawei’s emphasis on lifestyle and offers a great space to connect with the brand on a more personal level. Visitors will look forward to hands-on, personalised service with access to the brand’s latest products in one place, as well as trained technical staff and an in-house service centre, all under one roof. The Huawei showroom showcases a wide range of the latest smartphones, smartwatches, Freebuds, MBBs, other IoT products and more.

Combining the quality of Huawei products with DFC’s world-class facilities and Intertec's strong distribution, the store marks a long-term collaboration with Huawei’s partners, in the future, will not only focus on mobile distribution, but into B2B products and other business segments. As Huawei continues to expand throughout Qatar, the latest store reflects the brand’s positive business outlook and goal of becoming an end-to-end solutions provider, offering consumers more convenient and smarter ways to connect the various aspects of their lives.

The Huawei Experience Store at Doha Festival City is open daily from 10:00 am to 10:00 pm.