beIN Media Group, the global sports and entertainment broadcaster and its flagship sports channel beIN Sports continues to offer regional football fans across all 24 countries in the Middle East and North Africa (Mena) an unparalleled viewing experience and unforgettable moments during the UEFA Euro 2020 and Copa America 2021 tournaments – with both games due to culminate for their respective grand finales on 11 July.
In a tour to the media on Tuesday, beIN’s Director of Corporate Communications for Mena, Jassim al-Muftah and Duncan Walkinshaw, Acting Director of Programs for beIN Mena, showed journalists the vast operational capabilities of its Mena TV complex – the biggest in the world, with 9 ultramodern studios and an accumulative floor space of 6,390m2 (nearly 4 miles).
Directly from this state-of-the-art hub, as the exclusive broadcaster of UEFA Euro 2020 and Copa America 2021 in the Mena region, beIN has been successfully airing 15-hour live daily studio coverage, featuring world-class international and Arab star talent such as Arsene Wenger, Mohamed Aboutrika, Ruud Gullit and many more.
beIN’s exclusive coverage includes exclusive programmes, entertainment shows, and live coverage of all the games across 6 beIN SPORTS MAX channels in English, Arabic, and French. The network has also increased its international capabilities through hosting on-the-ground reporters in all 11 European-competing countries, with 18 full-time reporters across Europe alone. On beIN’s social media platforms, it continues to publish 22 hours of daily coverage, including behind-the-match exclusive content, quizzes, and a dedicated Instagram filter.