* Collection showcase presented to the public through creative shopfront window displays in Msheireb Downtown Doha
Doha Design District (DDD), the new design hub in Msheireb Downtown Doha and the centre of Qatar's design and innovation, is showcasing the collections of this year's graduating class of fashion design students from Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) in a window-display style.
The display is part of continuous collaboration between the DDD, M7, and the VCU-Qatar, enhanced by a common vision of fostering Qatar's design industry and creativity, and promoting the new trend of shop window display designs in Qatar and the region.
Following the cancellation of the VCU-Qatar fashion shows due to the coronavirus (Covid-19) precautionary measures, the shopfront window displays represent a safe solution for the graduating class to showcase their collections, and a creative shift from traditional annual runway-based fashion show presentations.
The graduating class collection displays at Msheireb Downtown Doha enable the students to reach out directly to a wider audience and visitors of the city.
This collaboration is part of the DDD's vision and mission to offer a space for new emerging designers to showcase their creativity and support their careers.
The VCU’s Fashion Design Department collaborated with the DDD’s Shaikha al-Sulaiti and Naila al-Thani – two VCUarts Qatar alumni – to celebrate the designs from the Class of 2021 with the wider community in a creative and longer-term showcase.
Located in Msheireb Downtown Doha, the shopfront window displays are located near the intersection of Abdullah Bin Thani and Al Khail streets.
Msheireb Properties acting chief executive Ali al-Kuwari said: “We are proud to partner with the VCUarts Qatar to host these creative designs for their graduating students at our city Msheireb Downtown Doha.”
“It is part of the Doha Design District's mandate to support new emerging talents and provide them with an artistic space to show their creations to a wider audience and encourage them to pursue their career in this field,” he said. “We will continue our initiatives to enhance the District's position as the main hub for design and creativity in Qatar."
"We congratulate the students of VCUarts Qatar for their dedication, creativity, and commitment,” al-Kuwari added. “We are confident that their collections are receiving people's admiration and appreciation."
The designs created by the Class of 2021 are displayed on four shopfront window displays, and include the collection of one of four graduate students, while a fifth window display offers a glimpse into the creativity of the Class of 2022 fashion design students, who are set to graduate next year.
Visitors can access further information about the theme of each collection by scanning the QR code adjacent to each display.
The DDD is becoming a key part of Doha's cultural fabric and helping to promote local designers.
It will enhance Msheireb Downtown Doha's position as a district of art and creativity and serve as a state-of-the-art center for local designers to flourish.
It will also attract local, regional, and reputable global designers to be part of the new district.
Centred around innovation and creativity, the DDD aims to be a world-class destination that prioritises the needs of creatives, and attracts local and regional designers to interact with their global peers.