The Qatar National Tourism Council meeting aims to develop training programmes for tour guides in the country
The Qatar National Tourism Council (QNTC) unveiled the objectives of its "Service Excellence" programme at a recently-held townhall meeting, aimed at strengthening the country’s position as a global leader in providing best-in-class hospitality services.
More than 60 licensed guides attended the event, hosted by the QNTC’s Service Excellence team.
By increasing visitor satisfaction across all touchpoints, the programme works to make Qatar a more attractive tourist destination.
“As a primary representative to the destination, tour guides are one of the main pillars of our Service Excellence programme,” QNTC chief operating officer Berthold Trenkel said in a statement. “Their knowledge and ability to tell effective stories is crucial for enhancing the tourism offerings.”
“They are key to reaffirming Qatar’s position as a destination that offers unforgettable experiences,” he added. “We look forward to more sustained dialogue with tour guides to help them deliver the best quality service to domestic and international audiences.”
The meeting addressed a variety of topics, including the development of a new and improved tour guide training programme, which is due to launch later this year, and illustrates the QNTC’s commitment to upskilling Qatar’s front line tourism workers.
Further, regular tour guide round tables with the QNTC have been established to drive engagement, improve collaboration, and ensure the availability of tour guides matching language requirements of tourists.
Qatar is home to more than 100 QNTC licensed tour guides, with 25% of them having already spent more than three years in Qatar, and are familiar with local customs, and knowledgeable about various tourist attractions in the country.
The QNTC’s Service Excellence programme aims to collaborate with stakeholders to elevate customer-facing experiences through every touchpoint in the destination.
The programme was kicked off with a collaboration with Mowasalat (Karwa) to train their drivers.
The tour guide training marks the second phase, and the programme will continue to be rolled out across sectors, training staff in customer service and enhancing their knowledge of the destination’s offerings.
More than 60 licensed guides attended the event, hosted by the QNTC’s Service Excellence team.
By increasing visitor satisfaction across all touchpoints, the programme works to make Qatar a more attractive tourist destination.
“As a primary representative to the destination, tour guides are one of the main pillars of our Service Excellence programme,” QNTC chief operating officer Berthold Trenkel said in a statement. “Their knowledge and ability to tell effective stories is crucial for enhancing the tourism offerings.”
“They are key to reaffirming Qatar’s position as a destination that offers unforgettable experiences,” he added. “We look forward to more sustained dialogue with tour guides to help them deliver the best quality service to domestic and international audiences.”
The meeting addressed a variety of topics, including the development of a new and improved tour guide training programme, which is due to launch later this year, and illustrates the QNTC’s commitment to upskilling Qatar’s front line tourism workers.
Further, regular tour guide round tables with the QNTC have been established to drive engagement, improve collaboration, and ensure the availability of tour guides matching language requirements of tourists.
Qatar is home to more than 100 QNTC licensed tour guides, with 25% of them having already spent more than three years in Qatar, and are familiar with local customs, and knowledgeable about various tourist attractions in the country.
The QNTC’s Service Excellence programme aims to collaborate with stakeholders to elevate customer-facing experiences through every touchpoint in the destination.
The programme was kicked off with a collaboration with Mowasalat (Karwa) to train their drivers.
The tour guide training marks the second phase, and the programme will continue to be rolled out across sectors, training staff in customer service and enhancing their knowledge of the destination’s offerings.
