Qatar Airways Privilege Club has announced its new partnership with Salam Stores, an iconic shopping destination in Qatar. Starting today, Salam Stores Reward Card members will now have the opportunity to convert reward card points to Qatar Airways Privilege Club Qmiles.

Through this partnership, every 1,000 Salam Stores Reward Card points can be converted into 275 Qmiles, allowing members to enjoy an array of exclusive benefits and rewards through Privilege Club, including flight rewards, cabin upgrades, extra baggage and much more. Members can visit Salam Stores at The Gate Mall, Mall of Qatar, or Doha Festival City to convert their Salam Stores Reward Card points to Qmiles

Qatar Airways Group chief executive HE Akbar al-Baker said, “At Qatar Airways, we want to give our Privilege Club members even more ways to earn Qmiles in their everyday lives, which is why we’re proud to launch this new partnership with Salam Stores, a discerning curator of luxury products and home to an unparalleled shopping experience in Qatar.

“As the world continues to overcome the global Covid-19 pandemic, many Qatari nationals and residents are planning to travel and now is the time to start thinking about collecting as many Qmiles as possible for future travel plans. One of the easiest ways to build up Qmiles balances is through converting partner rewards points. This new partnership between Qatar Airways Privilege Club and Salam Stores helps our members reach their future travel goals and return the skies even sooner.”

Salam International CEO Abdul Salam Abu Issa said, “Salam Stores takes tremendous pride in its partnership with Qatar Airways Privilege Club and in offering our loyal customers the opportunity to convert Reward Card Points to Qmiles.

“This collaboration is another pillar for Salam Stores and comes within our direction to continuously offer our esteemed customers with an array of premium services and world-class benefits.”

Last year, Qatar Airways’ Privilege Club was one of the first airline loyalty programmes to announce a tier extension offer of up to 12 months to its members and, earlier this year, Privilege Club honoured a further extension of tier status until December 31, 2021.

Over the past year, Privilege Club continued to invest in redefining the programme, including cutting the number of Qmiles required to book award flights by up to 49% per cent. It also revised its Qmiles policy so that when a member earns or spends them, their balance is valid for 36 months.

Qatar Airways Privilege Club also recently launched Student Club, which offers a range of benefits such as special fares on flights, extra baggage allowances, the flexibility to change the dates of their flight, complimentary Super Wi-Fi onboard, and more.

They will also be automatically enrolled to Qatar Airways Privilege Club, unlocking even greater rewards and will receive a tier upgrade as a graduation gift as well as the opportunity to earn 5,000 Qmiles if they refer a friend to Student Club.

At Hamad International Airport, Privilege Club members can enjoy the most luxurious lounges in the world. Platinum members can experience Al Safwa First Class Lounge with two guests when travelling in Business Class, they are also entitled to enter the lounge when travelling in Economy Class.

Gold members can unwind at the Al Mourjan Business Lounge with one guest, and Silver members can access it as individuals. All Privilege Club members travelling on award flights in Business Class can enjoy the exceptional facilities at the Al Mourjan Business Lounge.