Ooredoo has announced that it is to be the Strategic Communication Sponsor of Qatar Red Crescent Society’s #IAmVaccinated_IDonated initiative.
This sponsorship is part of Ooredoo Al Khair campaign, launched during the holy month of Ramadan to provide support to a number of charitable organisations.
QRCS’s new initiative seeks to raise $100mn to provide Covid-19 vaccinations for 3.65mn vulnerable people in refugee, displaced and migrant communities around the world.
The campaign comes amidst a critical humanitarian situation, where Covid-19 remains a considerable threat to many lives. According to the UNHCR’s latest report, some 79.5mn people have been forced from their homes due to conflict and other causes.
With concern rising that these vulnerable people will be neglected in vaccination roll-outs, and inspired by its sense of responsibility, QRCS is launching this humanitarian drive involving a public advocacy campaign to achieve Covid-19 vaccine equity and leave no-one behind in support of the World Health Organisation Foundation.
The #IAmVaccinated_IDonated initiative falls under a large-scale campaign to mobilise support at government, institutional and individual levels.
Sabah Rabiah al-Kuwari, director, PR at Ooredoo, said: “We’re honoured to be part of such a worthwhile initiative. We are committed to supporting the communities in which we operate as part of our corporate social responsibility strategy, in alignment with the UN Sustainability Goals, and it’s imperative we include the more vulnerable members of our communities. We must stand together in the fight against Covid-19, and include all sectors of our communities as we strive for widespread vaccination.”
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