* Launch comes in association with Prime Distribution Trading Company

Global technology brand Oppo recently launched the all-new Reno5 Series in the Middle East and Africa (MEA).

The company’s first ‘all-5G’ launch includes three variants - Reno5 Pro 5G, Reno5 5G and Reno5 Z 5G – that boast of "ultra-fast speed and the power of 5G", according to a press statement.

Ali Bin Ali Holding’s Prime Distribution Trading Company (PDTC) is the official distributor of Oppo smartphones and accessories in Qatar.

True to its 2021 theme ‘Technology for mankind, kindness for the world’, Oppo believes that 5G "will empower humanity to live fully connected lives and reap the full benefits of a technology-powered world". The grand launch of the Reno5 series in MEA, themed ‘Featuring You,’ was hosted virtually on the brand’s official social media platforms.

"Following a successful global launch, the Reno5 series is set to take the Qatar market by storm with industry-leading Qualcomm 5G chipsets, best-in-class AI-powered all-scene photography, never-seen-before portrait photography and videography, and 65W SuperVOOC2.0 Flash Charge – the safest and one of the fastest charging technologies commercially available in the world, delivering a full charge of Reno5 battery in 35 minutes," the statement explains.

Ethan Xue, president of Oppo MEA, said: “The Reno5 Series is our first-ever ‘all-5G’ launch and we are very excited to bring you the latest and best in ultra-fast, ultra-powerful connectivity. We’re also excited to have our brand ambassador, Mohamed Salah, on board as he sets an example when it comes to achieving goals and dreams, which are also part of our brand's many values.”

Mohamed Imran, general manager of PDTC, added: “We are proud to be associated one of the world's leading smart device manufacturers and our association goes back a long time. Oppo’s innovation in combination with PDTC’s impressive market network in Qatar will surely give the latest Reno5 Series the perfect launch the all-5G smartphones deserve.”

The technology innovations in the Oppo Reno5 series will appeal to creative minds and enable them to fully express themselves. Oppo partnered with Sony to jointly developed an IMX766 sensor for the Reno5 Pro 5G, which brings more possibilities for portrait and night video shooting, backlighting and sports. The Reno5 Pro 5G also comes with professional gaming-grade hardware and other gaming features for a cool gaming experience.

The Reno5 5G variant is the ‘AI Portrait Expert’ that combines Oppo’s Ultra Night Video Algorithms and Live HDR Algorithm to deliver "unprecedented quality in portrait photography and portrait videography that empowers users to create and capture life’s best moments".

The phones are smooth, light and slim and come in attractive colours and finishes. The Reno5 series debuts an industry-first silver colour, in addition to the "ever-popular" black. Amoled screens and a 90hHz refresh rate make for easy and comfortable viewing.

"Adding three new 5G phones to its existing portfolio of 5G smartphones launched in 2020, Oppo will address the Qatar consumer demand for ultra-fast speed and real-time connectivity," the statement adds.

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