* This is double the amount marketed in same period last year
Mahaseel for Marketing and Agricultural Services Company (a subsidiary of Hassad) on Monday announced that it has successfully marketed 10mn kg of locally produced vegetables in the Qatari market since January.
This figure is double the amount marketed during the same period last year, Hassad said in a press statement.
Mahaseel provides marketing services to over 350 local productive farms through more than 100 marketing outlets around the country, including Al Meera, LuLu and Carrefour. During peak times, Mahaseel received more than 220,000 kg of vegetables per day, the statement noted.
"We are delighted to announce that Mahaseel marketed 10mn kg of fresh vegetables in the local market from the start of 2021. This quantity is equivalent to double the amount marketed during the same period last year, which shows the company’s success in showcasing the added value of the local produce,” said Mohamed Ali al-Ghaithani, Mahaseel general manager.
“Mahaseel’s market share increased to 33% for the local produce this year, compared to 20% last year,” al-Ghaithani explained. “There are other marketing channels and programmes carried out by the designated authorities to market local produce."
Al-Ghaithani concluded, “The total purchase value of fresh produce from local farmers exceeded QR50mn in 2020, while it has reached QR29mn since the beginning of 2021."
The company processed more than 16,000 deliveries in 2020 and over 5,200 deliveries since the start of 2021. Mahaseel receives fresh vegetables and then grades the products following the technical specifications set by the Ministry of Municipality and Environment (MME), which is published on Mahaseel’s website, www.mahaseel.qa
Mahaseel markets the farmers’ local produce through two programmes: daily supply and Daman. Farmers can achieve a profit margin up to 15% under the daily supply programme for products that meet the published specifications.
The Daman programme is executed in co-ordination with the MME. It is a pre-contractual agreement to purchase the main vegetables throughout the season at fixed and incentivised prices, which can reach up to QR5/kg, which provides farmers with a steady profit.
Further, Mahaseel runs all its operations with full transparency and proficiency, as it documents all its transactions, from receiving the products to settling all farmers’ financial dues, the statement points out. Instant receipts containing all information are issued to farmers once a delivery is received. In case a product is rejected or downgraded, a full report is issued by Mahaseel to the farmer, clearly outlining all the reasons.
Moreover, Mahaseel provides advisory and training programmes and conducts field visits to farms to monitor the products' quality through specialised inspectors from the MME.
Finally, all financial dues are fully settled by Mahaseel to farmers within a period of 14 days, from the day the products are received. The company also distributes free unified crates to farmers for proper delivery of the produce.