Doha Festival City (DHFC) on Monday launched its Homeware Festival, showcasing the latest collections from a host of retailers, and offering giveaways and an array of family-friendly activities.
Set to run until April 8, the festival will showcase the largest collection of homeware retailers in Qatar available at DHFC and their unique offering, suitable for decorating, renovating or designing any home, from a studio to a villa as well as any office.
As part of the festival, mini-exhibitions in the form of mock room set ups will be showcased in the podiums distributed throughout the mall.
Home to more than 20 home furnishing and accessories stores participating in the festival, including Ikea, Ace, Muji that are exclusive brands to the mall, DHFC also boasts the largest home section in the region from Marks & Spencer.
Participating retailers also boast a variety of unique concept stores including The One, Butterfly Design, Antoine Karam, Laura Ashley, Home Centre, Pan Emirates, Pottery Barn, Pottery Barn Kids, West Elm, and Mothercare who will also showcase their collections in stylish minimalist room set up spread throughout the mall.
In addition, Villeroy & Boch, Madam Coco, Karaca, H&M, Harvey Nichols, M&S, Tavola, Zara Home and W&B Home will showcase their homeware items in a special-designed glass pods until April 6.
DHFC has partnered with the Qatar National Tourism Council (QNTC) to run Festival City raffle draw offers (spend & win). Every cumulative QR200 spent at any of the mall’s outlets, will be eligible to win grand prizes.
Universal Motors – Lotus, the official sponsor of the campaign, will provide the first prize – a Lotus Evora 400 4x4, worth QR439,000.
Some 21 more prizes will include vouchers and gifts from a myriad of DHFC participating retailers. For the first time in the country, the raffle draw will be 100% digital, and the draw finale will be held on April 9 when the winners will be announced live on the mall’s large digital screen near Cup of Joe, as well as online.
New retailers will soon join DHFC homeware selection, including Maya Paris, a multi-brand luxury furniture store, famous US furniture brand Bernhardt, as well as Ambiance, Eclipse, Tansy Mattress and That’s Living kids store.
In a press statement, DHFC general manager Robert Hall said: “We are delighted to launch the Homeware Festival and to offer our visitors a unique opportunity to discover the vast and diverse range of homewares offering at the mall.”
DHFC opening hours are Saturday to Wednesday from 10am to 10pm, and Thursday to Friday from 10am to 11pm.
In line with the preventative measures set out by the authorities, DHFC has introduced stringent health and safety measures throughout the mall for its staff and visitors.
This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitisation operations during mall trading hours and 127 hand-sanitising stations installed in areas that have commonly touched surfaces.
At the entrance to the mall and all shops, visitors must show their green Ehteraz QR code, and should wear a face mask during their whole time in the mall.
Physical distancing stickers in common queuing areas, such as ATM machines, banks, telecommunication kiosks and branches and various retail shops have been installed to help shoppers keep the required physical distance as set forth in the guidelines by the authorities.
Stores will provide sanitisers on entry and at cash points to ensure the highest level of hygiene.