Qatar Football Association (QFA) and Qatar Shell have launched the ninth season of Koora Time, the sustainable initiative that has improved the health and well-being of over 150,000 youths across Qatar since its inception in 2012. A fully virtual programme was designed to conduct the new season to accommodate for the safety measures.
Koora Time is introducing an online training platform called Koora Time’s Coaches Zone. A platform that will teach the coaches from anywhere in the world offering courses and tests to learners, track their performance and analyse their results.  
In season nine, Koora Time aims to provide 44 hours of physical activity and education per child through football, over the 11-week season, as well as education on healthy habits such as nutrition. The newly refreshed methodology was developed in collaboration with the initiative’s partners — Aspire Academy and FC Barcelona Foundation. The methodology will include improved football skills and drills. In addition to the newly added self-development programme and sports ethics aspects. 
In recognition of its positive impact on the health of youth, Koora Time has won local and international awards. Last year, Koora Time won the silver award for Corporate Engagement Awards bringing the total to 13 awards since its inception in 2012. 
In season eight, Koora Time averaged 3,500 participants weekly. As many as 53 percent of Koora Time participants were girls, reflecting the positive role of women in sport and further supporting female empowerment in Qatar. By the end of the season Koora Time has introduced a virtual football challenge to stimulate a healthy lifestyle during the Covid-19 challenges and to conclude last season.
A ten-year sustainable initiative between Qatar Football Association (QFA) and Qatar Shell, Koora Time is designed to improve the health and well-being of Qatar’s youth through football.
Koora Time supports the Social and Human Development pillar of the Qatar National Vision 2030 and the National Development Strategy (NDS) through engaging the young people in Qatar at every stage of their lives with programmes tailored to them.
In recognition of its positive impact on the health of youth, Koora Time has been the recipient of numerous awards including the 2014 and 2016 ‘Sports Industry Award’ for Best CSR Initiative, the 2015 ‘CSR Award Qatar’ for Best CSR Impact Initiative, the 2014 ‘Dar Al Sharq Corporate Social Responsibility Award’ for the Best Sports Initiative, the 2014, 2016 and 2017 ‘AFC Dream of Asia Award’ in the area of social responsibility, and the 2017 ‘QFA Awards’ for Best CSR Programme. In 2020, Koora Time won its latest 13th award in the Corporate Engagement Award for the best community involvement during a CSR programme.