Reiterating its commitment to support local events and in light of its social responsibility programme, Nasser Bin Khaled (NBK) Automobiles has been named as the official Diamond Sponsor of Katara International Arabian Horse Festival.
The event, held under the patronage of His Highness the Amir Sheikh Tamim bin Hamad al-Thani and organised by Katara – Cultural Village, Qatar Racing and Equestrian Club, and Qatar Equestrian Federation, will run until February 6 at the Katara’s esplanade.
The festival received broad international participation in one of the highest beauty contests for purebred Arabian horses, with prizes worth QR13mn. All precautionary measures will be taken to ensure the safety of the participants and the masses.
The sponsorship of NBK Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, reflects the group’s commitment to supporting the local events and activations. This is an essential factor in enhancing Qatar’s position as a global sports destination, putting it under the world’s spotlight to present an exemplary organisation.
“We feel privileged to be associated with this important festival, enhancing Qatar’s position globally and shedding light on the purebred Arabian horses. NBK Automobiles and Mercedes-Benz are committed to their social responsibility and preserving our social and cultural heritage to present it to the world in an adequate way,” HE Sheikh Faleh bin Nawaf al-Thani, managing director – Auto, NBK Group, said in a press statement.
“Since its inception, NBK and its subsidiaries offered the ultimate support and sponsorship to various local and international events held in Qatar. We will continue our mission to contribute to the development of our country and fulfil our social obligations,” he added.
Adding glamour to the event, Mercedes-Benz is displaying three of its fascinating vehicles at Katara, including the recently launched Mercedes-Benz S-Class, Mercedes-Benz GLE SUV, and the sporty GT 4-Door Coupé.
NBK Automobiles has built its success by establishing solid, longstanding relationships with its customers and offering a wide range of quality products. It is deeply associated with a history of premium quality service and market leadership as a brand name. 
Established in 1957, NBK Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz, and Mercedes-AMG.