Hisense, a leading global consumer electronics and home appliances brand, represented in Qatar by Fifty One East, has launched its ‘Live Bold’ digital and retail campaign featuring partner club Paris Saint-Germain (PSG). 
PSG players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe, are seen gathered in a Hisense showroom surprising unsuspecting customers, though fans will spot that the players do not look as they usually do. 
Rather they are seen in miniature form, acting as the consumers’ guide to making the smart and bold choice – purchasing one of Hisense’s diverse range of TVs and home appliances. 
Hisense products are available at Fnac in Lagoona Mall and Doha Festival City, Modern Home at Al Maha Center on Salwa road, or any other retail outlet in town. 
‘Live Bold’ celebrates Hisense’s uncompromising quality and a focus on the details that are built into every one of the brand’s innovative products, the campaign sees some of the club’s top players demonstrating product features that ‘make the difference’ to customers’ everyday lives, according to a statement. The hero film first sees Neymar Jr surprising a group of customers by showing them the Hisense ULED 4K TV, U7. As Neymar Jr’s goal celebration plays on the screen, he shows them Hisense’s Sports Mode in VIDAA Smart OS, the comprehensive picture and sound enhancement system specifically designed for sports programming. The U7’s Quantum Dot Colour and Dolby Vision paired with the Atmos, HDR10+ technology ensures that every moment of the game is captured as if viewers were there live.
Next up is Di María who is seen perched inside the Hisense PureFlat Refrigerator. The midfielder encourages the customer to join him in enjoying a cold glass of juice and signals to the fridge’s Flat Door design to fill his glass with ice by pressing the touch panel of the in-door Ice and Water dispenser.  
Catching a young boy playing with the Hisense PureStream Washing Machine dials, Kimpembe is then shown telling him to look inside the washer, where he has left a surprise PSG jersey for him to wear. Hisense’s PureStream washer’s Steam-Mix cycle feature deep cleans garments and reduces allergens to leave clothes soft and static free; meaning the boy’s shirt is match ready clean. 
Navas and Herrera are then caught by another shopper using the Hisense EvanBake Oven to bake cookies. After a busy day in the store and once the doors are locked, we see the players gather round the Hisense Laser TV to enjoy a screening of one of their games. The 100” screen displays 4K Ultra HD resolution combined with the Dolby Atmos Audio gives the players a cinema experience at home to reminisce together. 
The content goes live across Hisense social channels (Facebook, YouTube, Twitter, Instagram) ahead of an exciting 2021 for PSG under new manager Mauricio Pochettino. 
The Hisense and PSG partnership was launched in August 2020 and sees the Hisense brand and product range showcased to huge audiences in the Parc des Princes stadium and around the world, via broadcast, digital and social channels. The partnership also sees Hisense provide a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre.