DHFC announces revamped brand identity focused on memorable moments and experiences
October 02 2020 11:36 PM
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Doha Festival City (DHFC) has announced its brand relaunch, "geared towards a stronger engagement with the community, creating memorable moments and offering unique experiences".
“Our visitors are who we value the most, the very reason of the DHFC’s existence. The main purpose of this brand relaunch is to create more engagement, making our guests feel like they are truly part of the DHFC family,” DHFC general manager Robert Hall said in a press statement.
While the brand pillars and philosophy remain the same, the focus is shifted towards the experiential side of the DHFC, an offering that stimulates all five senses, reflecting the destination’s interactive approach with its visitors.
To celebrate this major shift, a host of new events and activations are scheduled.
The DHFC’s Perceptual Art display, composed of a 3D sticker and 50 hanging art pieces forming “The one and only” tag line, invites visitors to create memories by taking photos and interacting with the art pieces.
To create mystery and make the experience truly immersive, the tag line will be “hidden” – viewers will be able to see the full message from only one specific point, uncovering the DHFC’s brand tagline.
In partnership with Mazaji FM, a new DHFC radio show will offer an interactive media platform for Arabic speakers in the heart of the mall.
Hosted by Hassan Sager and Ahmad al-Aglan, *Ghaddh’a is an entertainment interactive show that will be aired daily from 7pm to 8.30pm, where guests will be able to participate in a myriad of competitions and games.
The show will also be featuring a celebrity guest every day.
A host of offers and special deals are also now available at the mall for guests to celebrate the end of season.
More details are available on www.DohaFestivalCity.com.
The DHFC will hold a corporate social responsibility (CSR) initiative for October’s Breast Cancer Awareness Month, in collaboration with the Teal Society and sponsored by Jamie’s Italian restaurant, combined with the #FestivalCares and #QatarUnitesUS digital campaigns.
The DHFC will release also new episodes of its exclusive *FFTV.
Tomorrow's episode will be focused on motherhood and newborns.
*FFTV has over 6mn viewers reached.
In November, a dedicated “Fashion Month” will be held, gathering local designers, fashion stakeholders, DHFC retailers and guests, to enjoy exclusive fashion shows, and fashion-related installations.
The European Outdoor Cinema Film Festival, in the new parking space of the DHFC, is another attraction.



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