Fifty One East wins big at 5th Bose annual Connect Event
September 22 2020 11:25 PM
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Fifty One East has been awarded three honours for FY20 at the 5th Bose Professional annual Connect Event for Middle East Distributors held last month, it was announced yesterday.
This win further cements Fifty One East’s position as a local and regional leader while reflecting its commitment to bringing the best products and services and exceeding clients’ expectations in the Qatari market, according to a statement.
The 5th Bose Professional annual Connect Event was held virtually this year with Bose distributors and representatives joining the festivities which included an update on the Bose Professional strategy for 2021. 
The event offered a chance for participants to network and share their best practices in addition to presenting awards recognising distributors’ efforts in 2020.
A complete bespoke virtual set was created by the Bose Professional Middle East office, while attendees joined the event from all around the Middle East and North Africa.
Fifty One East being a Bose “Center of Excellence” for many years, received the “Outstanding Project of the year award” for Al Thumama Stadium, the “Super Achievers Award”, and “Best performance in fixed install category of the year”.
Commenting on the event, Nittin Dargan, Bose Professional Middle East regional manager, said: “Our 5th annual Connect Event was held virtually this year where we have presented Bose Professional FY21 strategy update and were happy to recognise our distributors for their outstanding achievements. It’s great to see how technology can connect us even during these difficult times.
“I would like to congratulate Fifty One East on its impressive performance and achievements despite the tough and challenging period that we are passing through. Since our very first Connect Event, Fifty One East has been claiming awards and leading the region and the local Qatari market. I’m really looking forward to further strengthening our historical relation and our great teamwork,” he added.



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