Doha Bank Assurance Company, a general insurer registered under the Qatar Financial Center, has been rebranded as Sharq Insurance, effective from August 31.
This rebranding will be reflected across all its products and services after the said date along with new logo and visual identity to celebrate the company’s evolution. The rebranding comes at a pivotal time and forms an important component towards building consumer trust, brand loyalty and professional reputation as it expands further into marketplace.
The office headquarters for Sharq Insurance remains in the fourth floor of Doha Bank headquarters tower located at West Bay and the claims office located on the second floor of Doha Bank in Gharafa, near Landmark.
“The company will continue to provide the same outstanding business insurance solutions nationwide so to help support individuals, small, medium and larger businesses, institutions, and the wider Qatari society as the name change is an important milestone in the company’s current rebranding efforts,” said Sheikh Abdul Rahman bin Mohamad bin Jabor al-Thani, chairman of Sharq Insurance.
As Sharq Insurance continues to grow and expand, this new name would more accurately reflect the expanding and product offerings, while maintaining current image of providing top-quality insurance products and accompanying services, he added.
Highlighting that the rebranding has been designed to align its insurance products under one recognisable brand, he said throughout its transition, Sharq Insurance would keep its focus on strengthening its carrier network and identifying innovative ways to deliver coverage solutions with increased efficiency and accessibility to help better serve valued customers.
The name change reflects the company’s broader commitment and its expertise in driving the innovations needed to shape the future of insurance services through immediate response to market needs and developing factors/emerging risks, he said.
