* Doha visit marks the first time the truck has travelled to the Middle East
Ralph’s Coffee truck made its debut in Doha on Monday, marking the first time the signature mobile coffee bar has travelled to the Middle East, Qatar Museums (QM) has announced.
Ralph’s Coffee in Doha
Ralph’s Coffee truck, a hunter green 1965 Citroen, will first be parked inside the atrium lobby of M7, QM’s new hub for innovation and entrepreneurship in fashion, design and technology. M7 is located in Msheireb Downtown Doha, a mixed-use development that is reviving the city’s historic core as a sustainable new live-work neighbourhood.
In May, M7 launched an online mentoring programme to help provide young designers the necessary tools, training and resources to realise a career in the fashion and design industries. When M7 is officially inaugurated, it will offer a wide range of engaging programmes and exhibitions targeting both the general public and design community.
QM Chairperson HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani said: “We are thrilled to host Ralph’s Coffee truck at our new creative hub, M7, in Msheireb, the world's first sustainable urban regeneration project, in the heart of downtown Doha. Like M7 itself, with its seven principles to guide Qatar’s creative industries, Ralph Lauren's brand is dedicated to timeless style, protecting the environment and improving people’s lives.”
“The arrival of the vintage Ralph’s Coffee truck will enrich the enduring spirit of our city — already robust in fashion, tradition and cultural diversity — while paying homage to the past and the legacy of the Ralph Lauren brand,” HE Sheikha Al Mayassa said.
Msheireb Properties Acting CEO Ali al-Kuwari said: “Msheireb Downtown Doha is excited to welcome its visitors to experience its unique creative hub, M7. Ralph’s Coffee truck is the ideal addition to our second-to-none café selection and would enhance the vibrant, diverse, cultural scene of Doha."
“We also see the addition of a prominent international brand of this calibre as another step towards our objectives of creating an inspiring and vibrant ecosystem for Qatari startups and entrepreneurs,” he added.
Following its stay at M7, Ralph’s Coffee truck will then travel to other Doha landmarks, including the Museum of Islamic Art, National Museum of Qatar, the Fire Station: Artist in Residence, and Mathaf: Arab Museum of Modern Art. A schedule is forthcoming.
To celebrate its inaugural visit to the region, Ralph’s Coffee truck will offer guests a specially crafted Doha Turmeric Latte and fresh baked goods featuring dates, nods to Qatar’s diverse culinary heritage, the statement notes.
Ralph’s Coffee’s famous brownies and chocolate chip cookies will also be available for purchase. All proceeds from the sales will go towards artwork installation in Doha hospitals. Ralph’s Coffee truck was intended to launch in March as part of the designer townhouses at Mshereib — as envisioned and facilitated by design entrepreneur Whitney Robinson’s new company, DW Northstar (http://www.dwnorthstar.com/), which specialises in experiential luxury rooted in exceptional design and the art of living well. "The designer townhouses were unfortunately postponed due to the Covid-19 pandemic and will make their debut this summer," the statement adds.