* Volunteer teams attend inaugural beach clean-up event to kick-start campaign

Ooredoo has announced the launch of a new campaign promoting protection of the environment.
Ooredoo’s Beach Clean-up campaign focuses on keeping Qatar’s beaches clean for both the marine environment and those visiting, ensuring that "anyone paying a visit to one of the country’s many stunning beaches leaves only sandcastles when they depart", the company has said in a statement.
The campaign kicked off on Sunday with the first clean-up at Sumaysimah Beach.
In collaboration between Ooredoo, Al Daayen Municipality and Friends of the Environment Centre, dozens of volunteers met at Sumaysimah Beach to begin the campaign with a clean-up of the beach, with the social media hashtag of #LeaveOnlySandCastles designed to encourage beachgoers to clean up after themselves and take responsibility for picking up any rubbish left behind.
Among those taking part were Ooredoo brand ambassador Ali bin Tawar and influencers including Ola al-Fares, Hanan El Amadi, Saleh Elayan, Amina El Musa, Abdulla al-Mana, Hamad bin Nasser and Khaled al-Rayyes, alongside popular public figure Shams al-Qassabi.
The Beach Clean-Up initiative was established in conjunction with Al Daayen Municipality, with both the telco operator and the municipality pledging to ensure Qatar’s beaches remain clean for the benefit of both marine life and those visiting to enjoy the best of nature.
Yousuf Abdulla al-Kubaisi, chief operating officer at Ooredoo Qatar, said: “Supporting initiatives that promote protection of our environment is a key focus of our corporate social responsibility strategy, in line with the United Nations Sustainable Development Goals, and we are proud to be working with Al Daayen Municipality to ensure that we keep Qatar’s beaches clean and encourage everyone using the beaches to share the responsibility.
"We were incredibly pleased to see so many Ooredoo volunteers out in force on Sunday, despite the heat, and we look forward to many more such events in the coming months.”
Rashed al-Kharayein, director of Al Daayen Municipality, added: “We are blessed with many beautiful beaches in Qatar, and all citizens and residents share a responsibility to take care of them in order to preserve marine life and ensure we are all able to enjoy everything our beaches have to offer. We are delighted to work with Ooredoo on this initiative, which we hope will encourage everyone to think of the environment when they visit the beach and play their part to maintain cleanliness and promote protection of our environment.”
At the end of the first Beach Clean-Up event, Al Daayen Municipality honoured Ooredoo for its prominent role in supporting communities and stakeholders in their efforts to protect and preserve the environment for future generations.