Qatar Charity (QC), in co-operation with the United Nations Children's Fund (Unicef), launched a social media awareness campaign for children, their families and members of the society to enhance their protection and reduce the risks of the spread of the novel coronavirus (Covid-19).
The campaign implemented under a slogan, which literally means "Heroes in the Face of Corona", includes publishing illustrated awareness brochures and pamphlets on QC’s website and social media accounts to encourage children and adolescents to adhere to preventive behaviours and precautionary measures.
The campaign aims at curbing the spread of Covid-19 pandemic by providing necessary instructions for parents to help their children deal with an emergency in light of the spread of the virus.
“Accurate information about Covid-19 is key to being properly prepared and protecting ourselves, our children, and our communities. Qatar Charity and Unicef have teamed up to promote facts and provides trustworthy guidance - grounded in the latest scientific evidence - to parents, caregivers, and educators. In these difficult times, information saves lives,” said Eltayeb Adam, Unicef Representative to the Gulf Area.
For his part, Ahmed al-Rumaihi, director of International Relief and Partnerships Department at QC welcomed the co-operation of Unicef in this campaign.
“We are proud of our partnership with Unicef in funding and implementing many joint humanitarian and development projects related to the care and protection of children in the various countries of the world, and that awareness-raising efforts and campaigns are part of it, to strengthen the preventive aspects, especially in crisis areas and when facing epidemics,” said al-Rumaihi.
"The awareness brochures and pamphlets of the campaign are based on scientific information and associated guidelines validated by Unicef as a global organisation for children, and were produced by a specialised team at Qatar Charity," he added.
He also noted, “The contents of the brochures and pamphlets have very easy phrases and sentences, graphics, designs, and colours, which are attractive to children and their families, suitable for the targeted and take into account the characteristics of the Gulf and Arab environment."
QC and Unicef hold a solid and long history of co-operation in support of vulnerable children and needy adults. In September 2019, QC CEO Yusuf AlKuwari and Unicef executive director Henrietta Fore, signed a strategic memorandum of understanding (MoU) in New York to framework the existing co-operation efforts and better serve the needs of children and young adults living in difficult conditions.
In April this year, QC and the Unicef signed two grant agreements for a total of $2mn to address the humanitarian needs caused by the spread of the Covid-19 outbreak in Syria and Jordan.