Globally acclaimed movie stars, sports celebrities, and music and fashion icons have come together as one community in a video shout-out, to show their support to the heroes serving on the frontlines of the fight against Covid-19 in Qatar and across the globe.
The launch of the global community initiative by FAB Entertainment, a Qatar based Company, is in recognition of healthcare and essential workers from across the globe and in Qatar, who are working tirelessly and ardently during the Covid-19 outbreak, according to a statement.
The video which went live on celebrity platforms garnered millions of of views within the first 24 hours. The video which has also gone viral on social media includes Bollywood superstar Akshay Kumar, renowned producer/director Karan Johar, Turkish German actress Meryem Uzerli, Indian cricket team captainVirat Kohli, Indian Football Team captain Sunil Chhetri, Formula 1 Racing World Champion Damon Hill, singer/music director duo Vishal & Shekhar, singer-Hariharan and globally acclaimed fashion designer Manish Malhotra.
Bollywood icons Karan Johar, Akshay Kumar and Manish Malhotra have also provided a special shout out, in addition to the global initiative specifically for the frontline heroes serving in Qatar with personal videos highlighting their support to all those working tirelessly in Qatar to support and protect the nation.
This outstanding global video as well as specific videos by Karan Johar, Akshay Kumar and Manish Malhotra for Qatar, conceived and produced by FAB, comes as part of the Mental Health Awareness Month and Year of the Nurse 2020 with the main goal to uplift the morale of those working tirelessly on the frontlines of the fight against the pandemic, coming directly as acknowledgment from the worlds most celebrated icons.
Fauzia Adeel Butt, partner & CEO of FAB Entertainment in Qatar said in a statement: “As Covid-19 cases continue to rise in Qatar and globally, healthcare and essential workers continue to work tirelessly at frontlines risking their lives every day for the humanity.
This obviously takes a toll, not only on their physical but also mental state. Qatar has always been very vocal about social causes like Mental Health thanks to the invaluable efforts of the leaders of Qatar, who have always inspired us and led us on creating awareness of such critical issues. We would also like to mention the incredible efforts of our home carrier, Qatar Airways and its staff led by visionary GCEO HE Akbar al-Baker who have at this challenging time, carried many stranded people back to their homes, carried out humanitarian aid operations and even recognised healthcare workers globally in providing free tickets recently. ”
“Many of these healthcare workers are working around the clock with little attention to rest or food, wearing their PPE’s for long hours and carrying on regardless of any discomfort. There has been a steady increase in fatigue, stress and mental depression seen amongst healthcare workers globally. This initiative serves as as morale boosting to say chin up! Stay strong, stay safe because in the end we will get through this together!” Fauzia added.
What started off as a coffee table conversation between world renowned celebrities voicing serious concern about the state of frontline workers, soon turned into a full-fledged initiative where they have all come together as one task force to recognize today’s heroes, showing their support and telling everyone to stay positive, stay strong, and stay safe.
FAB Entertainment, founded by CEO Fauzia Adeel Butt, coordinated all efforts between all parties the world over and the result was an outstanding video shout out, gathering 10 international figures including movie stars, sports celebrities across cricket, football, and Formula 1 Racing, fashion and music icons, who have all come together through this initiative to thank the healthcare and essential workers working on the frontlines against the pandemic in Qatar and across the globe.
“FAB extends immense gratitude to these icons who have come together at such short notice to voice their appreciation for our real-life heroes”, Fauzia concluded.
To watch the global video, please visit:
https://www.instagram.com/p/CAmxUAbA7oi/?igshid=pdqyugvohrup
To watch the video’s for Qatar, please visit:
1. Karan Johar: https://www.instagram.com/p/CAnP3rhgCpI/?igshid=ght0d4lmudn6
2. Akshay Kumar: https://www.instagram.com/p/CAnPmjHAvEB/?igshid=10bpdjcj1u4if
3. Manish Malhotra: https://www.instagram.com/p/CAnPvuPAAJJ/?igshid=pbj1lrs2z6bd
